Marketing Manager, Consumer – Contract Position

Velcro Companies

. Cover a 4–6 month maternity leave on the Consumer Marketing team.

Posted 10/22/2026full-timeManchester • New Hampshire • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in trade marketing, shopper marketing, and consumer packaged goods, with a strong focus on developing consumer-driven product strategies and executing customer-specific marketing plans. Proficient in collaborating across sales, marketing, and product teams to drive successful product launches and promotional initiatives.

Highest-signal resume keywords

Trade Marketing ExperienceConsumer Packaged Goods ExpertiseDigital Advertising ProficiencyCustomer-Facing Presentation DevelopmentAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Trade MarketingShopper MarketingProduct Line ManagementConsumer Insights AnalysisNew-Product DevelopmentCategory ManagementPromotional RecommendationsPlanogram SupportLine Review Presentation CreationProduct Pipeline Recommendations

Soft Skills

Highly OrganizedCollaborativeSelf-DirectedEffective CommunicationPresentation Skills

Tools & Technologies

Microsoft OfficePowerPointExcel

Industry Keywords

Retail MarketingConsumer MarketingMass-Market RetailersHome Improvement RetailersSafety TrainingPPE ComplianceMarket InsightsPromotional OpportunitiesConsumer-Driven StrategiesMerchandising Strategies

About the role

Key responsibilities & impact

Cover a 4–6 month maternity leave on the Consumer Marketing team.
Work directly with the national retail sales team to execute plans and promotions with key retail partners, or work directly with R&D on product development for new products and line extensions for the consumer portfolio.
Support the sales team’s day-to-day needs with key retail partners.
Partner with sales to support customers through digital advertising and promotional opportunities.
Analyze and propose customer marketing initiatives.
Develop and maintain efficient communications between sales and marketing teams.
Provide planogram support as needed.
Coordinate line review presentation creation with product, sales, and creative teams.
Create short- and long-term product vision based on consumer insights and merchandising strategies.
Manage the line planning process and translate team insights into product pipeline recommendations.
Identify channel and product opportunities using data, social media, and relationship networks.
Collaborate with Design, Product Engineering, Consumer Insights, and Sales to develop concepts, prototypes, and testing.
Report to the Sr. Director of Consumer Marketing.
Complete required safety training, use PPE, report unsafe conditions, and follow workplace safety protocols.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, Merchandising, Product Management, or a related field, or equivalent relevant experience.
Approximately 5+ years of trade marketing, shopper marketing, retail marketing, or consumer packaged goods experience for the trade marketing role.
Approximately 7+ years of category management, product marketing, or product line management experience for the product marketing role.
Direct experience supporting national retail accounts and executing customer-specific marketing plans, promotions, and digital advertising.
Experience working with major mass-market or home improvement retailers, particularly Walmart, Target, Home Depot, Lowe’s, or Ace Hardware.
Demonstrated ability to partner with sales teams and serve as a liaison between Sales, Marketing, Product, and Creative functions.
Experience developing customer-facing presentations, line review materials, promotional recommendations, and marketing recaps.
Demonstrated experience developing consumer-driven product strategies, category plans, or product line visions.
Proven track record managing new-product development or line-extension projects from consumer insight and concept development through launch.
Experience gathering and translating consumer, market, competitive, social media, and retail insights into product pipeline recommendations.
Strong analytical, written, verbal, and presentation skills.
Highly organized, collaborative, self-directed, and able to work effectively in a fast-paced or changing environment.
Proficiency with Microsoft Office, particularly PowerPoint and Excel.
Employees are expected to complete required safety training, use personal protective equipment (PPE), report unsafe conditions, and follow protocols for fall protection, lockout/tagout (LOTO), hot work, and confined spaces.

Benefits

Comp & perks

Competitive pay
Comprehensive benefits package
Generous time-off
Medical and Prescription Coverage (HSA and HRA Options)
Dental Coverage
Vision Coverage
Flexible Spending Accounts
Award Winning Wellness and Incentive Program
Life Insurance
Short- and Long-Term Disability
Business Travel Accident Insurance
Voluntary Accident & Critical Illness Insurance
EAP (Employee Assistance Program)
Retirement Savings Plan
401(k) Saving Plan with generous 5.5% Company match and Immediate Vesting
Paid Vacation Time
Paid Sick Time
Paid Parental Leave
13 Paid Company Holidays
Tuition Reimbursement Program
Financial Wellness Benefit – Smart Dollar®
Employee Recognition Programs
Employee Resource Groups
Charitable or Educational Matching Gift Program
Employee Referral Bonus Program
Opportunities for personal and professional development
Opportunities for advancement