Marketing Manager, Paid Social, Media

VelocityEHS

. Own day-to-day paid social campaign execution across LinkedIn and Meta, including campaign builds, QA, launches, and ongoing optimization .

Posted 10/2/2026full-timeRemote • CanadaMid-LevelSenior💰 CA$79,100 - CA$102,750 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing paid social campaigns across platforms like LinkedIn and Meta, with a strong focus on campaign execution, optimization, and performance analysis. Proficient in tracking hygiene, audience targeting, and collaboration with cross-functional teams to drive demand generation and improve lead conversion.

Highest-signal resume keywords

Paid Social Campaign ManagementGoogle Analytics 4 (GA4) ExpertiseCopywriting SkillsTracking Hygiene ManagementB2B SaaS Demand Generation Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionA/B TestingAudience TargetingConversion TrackingLanding Page CoordinationData AnalysisPerformance ReportingBudget TrackingOptimization RecommendationsEmail Marketing

Soft Skills

Attention to DetailOrganizational SkillsCuriosityCoachabilityCommunication Skills

Tools & Technologies

Meta AdsLinkedIn AdsSalesforceMarketoSpreadsheets

Certifications & Qualifications

Google Certification

Industry Keywords

Demand GenerationB2B MarketingLead NurtureCampaign OptimizationThird-Party Media Management

About the role

Key responsibilities & impact

Own day-to-day paid social campaign execution across LinkedIn and Meta, including campaign builds, QA, launches, and ongoing optimization
Manage third-party media programs, including sponsored emails, webinars, and trade website display advertising
Coordinate campaign setup, partner communication, asset delivery, and launch QA
Maintain tracking hygiene across paid social and third-party media, including UTMs, naming conventions, and conversion tracking coordination
Monitor campaign performance and produce recurring reporting with results, insights, and recommended optimizations
Coordinate landing pages end-to-end, including page content, form requirements, and campaign links
Draft ad and sponsored email copy and coordinate creative assets with content and design teams
Execute A/B tests across audiences, copy, creative, and landing pages
Manage audience targeting, segmentation, exclusions, and audience refreshes
Track campaign budgets, pacing, and partner deliverables; flag issues and recommend adjustments
Collaborate with paid search, campaign management, product marketing, content, web, and analytics teams on integrated campaigns
Provide accurate campaign data, performance insights, and optimization recommendations for shared paid media reporting
Align nurture and AI email agent (AIE) follow-up with campaign audiences, offers, and engagement levels; review lead quality and progression to improve qualified pipeline conversion

Requirements

What you’ll need

3–4 years of demand generation marketing experience, including hands-on experience supporting or managing paid social campaigns
Bachelor's degree in marketing or similar field OR relevant experience
Google certified or expert knowledge on Google and GA4 suite, with a strong understanding of keywords and landing page frameworks
Working familiarity with spreadsheets, including pulling campaign data, interpreting results, and recommending improvements
Strong copywriting skills and ability to learn and apply testing best practices
Experience building or coordinating landing pages, including reviewing content, forms, and campaign links
Familiarity with tracking hygiene, including UTMs, naming conventions, and basics of conversion tracking
Strong attention to detail and follow-through across multiple tools, campaigns, and stakeholders
Strong organizational skills for managing competing priorities, campaign timelines, and deliverables
Curious, coachable, and comfortable taking ownership of campaign execution
Experience coordinating sponsored emails, webinars, or website display advertising with trade publications or industry media partners (preferred)
B2B SaaS or demand generation experience, including exposure to lead nurture and follow-up, or familiarity with Salesforce or Marketo (preferred)
Hands-on experience in Meta Ads and working familiarity with LinkedIn Ads (preferred)
Strong writing skills for ad and sponsored email copy (preferred)

Benefits

Comp & perks

Comprehensive benefits package
Equal Opportunity and Affirmative Action workplace commitment
Accessible formats, communication supports, or other accessibility assistance for applicants with disabilities