VelocityEHS

Social Media Manager

• Own day-to-day paid social campaign execution across LinkedIn and Meta, including campaign builds, QA, launches, and ongoing optimization
• Manage third-party media programs, including sponsored emails, webinars, and trade website display advertising
• Coordinate campaign setup, partner communication, asset delivery, and launch QA
• Maintain tracking hygiene across paid social and third-party media, including UTMs, naming conventions, and conversion tracking coordination
• Monitor campaign performance and produce recurring reporting with results, insights, and recommended optimizations
• Coordinate landing pages end-to-end, including page content, form requirements, and campaign links
• Draft ad and sponsored email copy and coordinate creative assets with content and design teams
• Execute A/B tests across audiences, copy, creative, and landing pages
• Manage audience targeting, segmentation, exclusions, and audience refreshes
• Track campaign budgets, pacing, and partner deliverables; flag issues and recommend adjustments
• Collaborate with paid search, campaign management, product marketing, content, web, and analytics teams on integrated campaigns
• Provide accurate campaign data, performance insights, and optimization recommendations for shared paid media reporting
• Align nurture and AI email agent (AIE) follow-up with campaign audiences, offers, and engagement levels; review lead quality and progression to improve qualified pipeline conversion

Marketing Manager, Paid Social, Media

Marketing

• Own lifecycle email strategy and execution across prospect and customer journeys
• Set the roadmap, calendar, communication cadence, and program priorities to support conversion, adoption, retention, and expansion
• Lead use of Marketo and 6sense email solutions, including the AI Email Agent, for nurture programs, segmentation, personalization, automation, QA, and optimization
• Develop, write, edit, and optimize email copy and messaging, including subject lines, body copy, calls to action, and nurture sequences
• Adapt messaging by audience, persona, lifecycle stage, and program objective while maintaining brand voice and quality standards
• Establish channel goals and maintain performance dashboards
• Lead monthly and quarterly business reviews connecting email engagement, lifecycle progression, pipeline, and customer outcomes to program decisions
• Partner across Marketing to develop prospect and customer lifecycle strategies, nurture programs, segmentation, communication cadences, and opt-in/opt-out processes
• Translate lifecycle strategy into end-to-end email journeys across prospect and customer lifecycles
• Coordinate web and other channel activity across the solution portfolio to route leads and accounts into relevant nurture programs and campaigns
• Develop and manage testing across messaging, subject lines, calls to action, design, targeting, personalization, send timing, and nurture sequences
• Govern email frequency, suppression rules, subscription preferences, and audience overlap
• Partner with Marketing Operations to monitor deliverability and resolve issues
• Collaborate cross-functionally to align email activity with marketing and business objectives and ensure AI-generated outputs meet brand and compliance standards

Marketing Manager, Paid Social, Media

Senior Lifecycle Marketing Manager