Principal Lifecycle Marketing Manager

VelocityEHS

. Own lifecycle email strategy and execution across prospect and customer journeys .

Posted 11/12/2026full-timeRemote • CanadaLead💰 CA$131,100 - CA$150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle email strategy and execution, with a strong focus on managing email marketing programs, audience segmentation, and performance optimization. Proficient in leveraging marketing automation tools like Marketo and 6sense to enhance customer engagement and drive measurable outcomes.

Highest-signal resume keywords

Lifecycle Email StrategyMarketo Expertise6sense Email SolutionsEmail Marketing AutomationAudience Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingLifecycle MarketingDemand GenerationMarketing AutomationCopywritingA/B TestingPerformance MeasurementCampaign OptimizationAI-Enabled WorkflowsSubscription Management

Soft Skills

Project ManagementOrganizational SkillsAnalytical SkillsCommunication SkillsAttention to Detail

Tools & Technologies

Marketo6senseAI Email AgentEmail Performance DashboardsEmail Automation Tools

Industry Keywords

B2B MarketingSaaS EnvironmentCustomer JourneysNurture ProgramsEmail Engagement

About the role

Key responsibilities & impact

Own lifecycle email strategy and execution across prospect and customer journeys
Set the roadmap, calendar, communication cadence, and program priorities
Lead Marketo and 6sense email solutions, including the AI Email Agent (AIE)
Oversee nurture programs, segmentation, personalization, automation, AI-generated content quality assurance, and ongoing optimization
Develop, write, edit, and optimize email copy and messaging
Adapt messaging by audience, persona, lifecycle stage, and program objective
Establish channel goals and maintain performance dashboards
Lead monthly and quarterly business reviews connecting email engagement, lifecycle progression, pipeline, and customer outcomes to program decisions
Partner across Marketing on prospect and customer lifecycle strategies, nurture programs, segmentation, communication cadences, and opt-in/opt-out processes
Translate lifecycle strategy into end-to-end email journeys and coordinate web and other channel activity across the solution portfolio
Develop and manage testing roadmaps for messaging, subject lines, calls to action, design, targeting, personalization, send timing, and nurture sequences
Govern email frequency, suppression rules, subscription preferences, and audience overlap
Partner with Marketing Operations to monitor deliverability and resolve issues
Collaborate cross-functionally to align email activity with broader marketing and business objectives and apply evolving best practices in lifecycle marketing, email, AI, privacy, and deliverability

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, business, or a related field, or equivalent relevant experience
10+ years of experience in email marketing, lifecycle marketing, demand generation, marketing automation, marketing communications, or a similar role
Experience managing lifecycle programs across both prospect and customer audiences
Experience in a software-as-a-service (SaaS) environment
Demonstrated ability to set lifecycle email strategy, prioritize a program roadmap, and improve conversion, adoption, retention, or expansion through measurable program improvements
Strong understanding of B2B marketing and the role of email across prospect and customer journeys
Hands-on experience with relevant marketing automation and email tools, including deep Marketo expertise and 6sense
Experience using or managing AI-enabled workflows, automation, personalization, and campaign optimization capabilities
Solid understanding of audience segmentation, nurture strategy, personalization, performance measurement, A/B testing, deliverability, subscription management, and program optimization
Strong copywriting and editing skills
Strong analytical skills and ability to translate campaign data, performance trends, and AI-enabled insights into strategic recommendations
Excellent project management and organizational skills
Excellent written and verbal communication skills
Strong attention to detail and ability to evaluate email and AI-generated content for accuracy, brand alignment, compliance, and quality
Ability to build trust and collaborate across departments, adapt to changing priorities, and take accountability for channel outcomes and performance
Experience establishing processes or governance for AI-assisted marketing programs

Benefits

Comp & perks

Comprehensive benefits package
Equal Opportunity and Affirmative Action workplace
Accessible formats, communication supports, or other accessibility assistance available to applicants with disabilities