Senior Lifecycle Marketing Manager

VelocityEHS

. Own lifecycle email strategy and execution across prospect and customer journeys .

Posted 9/30/2026full-timeCanadaSenior💰 CA$86,850 - CA$120,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle email strategy and execution, utilizing tools like Marketo and 6sense for automation and optimization. Strong capabilities in copywriting, audience segmentation, and performance measurement to drive conversion and retention across B2B marketing channels.

Highest-signal resume keywords

Lifecycle Email StrategyMarketo Proficiency6sense ExperienceEmail CopywritingPerformance Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingLifecycle MarketingDemand GenerationMarketing AutomationAudience SegmentationA/B TestingCampaign OptimizationNurture StrategyConversion ImprovementSubscription Management

Soft Skills

Project ManagementOrganizational SkillsAnalytical SkillsAttention to DetailCollaboration

Tools & Technologies

Marketo6senseAI Email Agent

Industry Keywords

B2B MarketingEmail EngagementCustomer JourneysSaaS EnvironmentCompliance Standards

About the role

Key responsibilities & impact

Own lifecycle email strategy and execution across prospect and customer journeys
Set the roadmap, calendar, communication cadence, and program priorities to support conversion, adoption, retention, and expansion
Lead use of Marketo and 6sense email solutions, including the AI Email Agent, for nurture programs, segmentation, personalization, automation, QA, and optimization
Develop, write, edit, and optimize email copy and messaging, including subject lines, body copy, calls to action, and nurture sequences
Adapt messaging by audience, persona, lifecycle stage, and program objective while maintaining brand voice and quality standards
Establish channel goals and maintain performance dashboards
Lead monthly and quarterly business reviews connecting email engagement, lifecycle progression, pipeline, and customer outcomes to program decisions
Partner across Marketing to develop prospect and customer lifecycle strategies, nurture programs, segmentation, communication cadences, and opt-in/opt-out processes
Translate lifecycle strategy into end-to-end email journeys across prospect and customer lifecycles
Coordinate web and other channel activity across the solution portfolio to route leads and accounts into relevant nurture programs and campaigns
Develop and manage testing across messaging, subject lines, calls to action, design, targeting, personalization, send timing, and nurture sequences
Govern email frequency, suppression rules, subscription preferences, and audience overlap
Partner with Marketing Operations to monitor deliverability and resolve issues
Collaborate cross-functionally to align email activity with marketing and business objectives and ensure AI-generated outputs meet brand and compliance standards

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, business, or a related field, or equivalent relevant experience
6–8 years of experience in email marketing, lifecycle marketing, demand generation, marketing automation, marketing communications, or a similar role
Demonstrated ability to set lifecycle email strategy, prioritize a program roadmap, and improve conversion, adoption, retention, or expansion through measurable program improvements
Strong understanding of B2B marketing and the role of email across prospect and customer journeys
Hands-on experience with marketing automation and email tools, including Marketo and 6sense
Experience using or managing AI-enabled workflows, automation, personalization, and campaign optimization capabilities
Understanding of audience segmentation, nurture strategy, personalization, performance measurement, A/B testing, deliverability, subscription management, and program optimization
Strong copywriting and editing skills
Strong analytical skills and ability to translate campaign data, performance trends, and AI-enabled insights into strategic recommendations
Excellent project management and organizational skills
Excellent written and verbal communication skills
Strong attention to detail and ability to evaluate email and AI-generated content for accuracy, brand alignment, compliance, and quality
Ability to collaborate across departments, adapt to changing priorities, and take accountability for channel outcomes and performance
Preferred: experience in a SaaS environment
Preferred: experience managing lifecycle programs across prospect and customer audiences
Preferred: experience establishing processes or governance for AI-assisted marketing programs

Benefits

Comp & perks

Comprehensive benefits package
Competitive, fair, and equitable compensation practices
Accessible formats, communication supports, or other accessibility assistance for applicants with disabilities