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About the role
Key responsibilities & impact- Monitor, analyze, and evaluate performance across paid media, social media, web traffic, local trade fairs, and live brand events
- Build, maintain, and automate reporting dashboards tracking marketing KPIs
- Conduct post-campaign and initiative evaluations to measure ROI and guide commercial investments
- Analyze, clean, and segment local target databases for Dealers, Installers, Architects, and Homeowners
- Structure and leverage customer data through CRM frameworks
- Coordinate and analyze market research, consumer surveys, and brand tracking initiatives for the Iberian cluster
- Extract consumer insights and market trends to support data-based decisions
- Audit and improve VELUX webpages and e-shop for GEO, SEO, UX, and CRO
- Collaborate with regional and global digital units to implement best practices and improve the digital user journey
- Manage local marketing budget allocation, invoices, purchase orders, and cost-control reporting
- Organize and maintain marketing information, shared folders, documentation, reporting archives, and operational files
- Prepare data-driven presentations and recommendations for internal stakeholders and management
- Report to the Marketing Manager and work with local cross-functional and regional/global stakeholders
Requirements
What you’ll need- Bachelor’s Degree in Marketing, Business Administration (ADE), Economics, Mathematics, Statistics or a related field with a strong analytical focus
- Postgraduate specialization in Business Intelligence (BI), Marketing Analytics, Big Data for Business or Digital Analytics ideally preferred
- 3–5 years of professional experience in marketing analytics, performance marketing, business intelligence or data-driven digital operations
- Proven experience in international, multinational, or matrix organizations
- Advanced command of Excel
- Strong hands-on experience with web analytics frameworks, including Google Analytics
- Experience with CRM tools such as Salesforce or HubSpot
- Strategic and reflective mindset with a paced and methodical approach
- Ability to self-start, prioritize complex workflows, and independently investigate data discrepancies or market trends
- Maturity, autonomy, and proactivity in cross-functional collaboration
- Spanish mandatory
- English mandatory
Benefits
Comp & perks- Flexible, collaborative, and empowering environment
- Cross-functional leadership encouraged
- Opportunity to shape VELUX’s data culture in the Iberian market
- High-visibility role with direct impact on business decisions