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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in executing B2C marketing plans and brand activations across multiple markets, leveraging insights and data to drive impactful campaigns. Proficient in managing budgets, collaborating with cross-functional teams, and influencing stakeholders at various levels.
Highest-signal resume keywords
B2C Campaign DeliveryMarketing Plan ExecutionCreative Brief DevelopmentKPI MeasurementCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyBrand ActivationCampaign Performance AnalysisBudget ManagementData-Driven Decision Making
Soft Skills
Strong Communication SkillsProactive Problem-SolvingAttention to DetailInfluencing SkillsCross-Cultural Adaptability
Tools & Technologies
CanvaAI Tools
Industry Keywords
B2C MarketingIntegrated CampaignsCreative ProductionMarket InsightsStakeholder Management
About the role
Key responsibilities & impact- Execute the North Europe Marketing plan end-to-end, with a particular focus on the local GB&I market.
- Deliver brand activation toward B2C audiences across North Europe, strongly focused on the GB market.
- Develop media plans, creative briefs and strategic partnerships.
- Attend shoots, case productions and creative shoots to ensure impactful delivery.
- Use consumer, market and category insights to improve briefs, creative and campaign performance.
- Collaborate with local market media, product, CXU, PR and Social Media teams on integrated campaigns.
- Manage external agency partners to deliver quality work on time and on budget.
- Complement agency work with in-house production.
- Manage budgets across multiple markets.
- Act as a senior voice, sharing expertise and supporting teammates without direct line management.
- Navigate local, regional and global stakeholders in an international matrix.
- Evaluate activities against marketing KPIs and share learnings and best practices across markets.
- Report to the Head of Communications based in the Denmark office.
Requirements
What you’ll need- At least ten years of experience in marketing and communications.
- Proven track record of delivering B2C campaigns and brand activation at scale.
- Experience developing and executing marketing plans across multiple markets.
- Comfortable working with insights and data to inform decisions and measuring impact through relevant KPIs.
- Ability to partner with a global Insights team and turn findings into actionable marketing decisions.
- Sharp sense for creative work and attention to detail.
- Proficiency with creative tools such as Canva.
- Excellent proofreading skills in English.
- Strong presentation and communication skills.
- Ability to influence across seniority levels.
- Proactive problem-solving and initiative.
- Ability to thrive in cross-cultural, cross-functional environments.
- Comfortable leveraging AI tools.
- Fluent English; additional North European languages are a plus.
- Able to be based in the Glenrothes office an average of 3 days per week.
- Available to travel on average 2–3 days per month, primarily across the UK, Denmark and Germany.
- For internal applicants, a minimum of 1 year of tenure within the VELUX Group is required.
Benefits
Comp & perks- Individual professional development programmes, including mentoring and hands-on workshops.
- A flexible working model with a balanced mix of office work (3 days in our Glenrothes office) and home office (2 days).
- An attractive salary and benefits package.
- An LGBTIQ+-friendly working environment.
- Sustainability as a firmly anchored corporate value.