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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading corporate events with a focus on demand generation, revenue maximization, and strategic partnerships. Proficient in managing budgets, KPIs, and cross-functional teams to drive measurable results.
Highest-signal resume keywords
Event Strategy DevelopmentSponsorship NegotiationDemand GenerationBudget ManagementCross-Functional Team Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event MonetizationKPI TrackingCommercial Strategy DevelopmentData-Driven Decision MakingP&L ManagementAccount-Based Marketing (ABM)Lead GenerationProject ManagementProposal DevelopmentRevenue Optimization
Soft Skills
Strong CommunicationNegotiation SkillsInfluencing SkillsResults-OrientedStrategic Thinking
Industry Keywords
Corporate EventsB2B MarketingSaaSHigh-Growth EnvironmentsCommunity Building
About the role
Key responsibilities & impact- Lead the strategy for company-owned medium- and large-scale corporate events, from concept and planning through execution, measurement, and optimization
- Develop events as channels for demand generation, acquisition, relationship building, branding, and growth
- Structure monetization strategies, including ticket sales, sponsorships, commercial packages, and other revenue streams
- Develop sponsorship packages and proposals, including package structure, pricing, prospecting, negotiation, and sponsor management
- Build commercial strategies to maximize event revenue and return
- Partner with Sales and Revenue to generate leads, MQLs, opportunities, and pipeline
- Integrate events into Growth, Demand Generation, ABM, and other Marketing initiatives
- Define and track KPIs such as revenue, ROI, leads, MQLs, opportunities, pipeline, conversion, CAC, and cost per acquisition
- Manage budgets, vendors, partners, agencies, and stakeholders
- Lead internal and/or cross-functional teams responsible for event execution
- Manage event P&L, tracking costs, revenue, margin, and return on investment
- Create measurement and post-event processes to identify learnings, opportunities, and improvements
- Act strategically with internal and external stakeholders, influencing decisions and aligning Marketing, Sales, and business objectives
Requirements
What you’ll need- Solid experience in Marketing and corporate events
- Proven experience leading company-owned events
- Experience with medium- or large-scale events and highly complex projects
- Experience with sponsorships, including package structuring, commercial proposals, prospecting, and negotiation
- Experience monetizing events, especially through ticket sales and/or sponsorships
- Track record of using events as channels for Demand Generation, Growth, and pipeline generation
- Experience partnering with Sales/Revenue
- Ability to work with data and performance metrics
- Experience managing budgets and, ideally, event P&L
- Experience leading people, vendors, partners, and multidisciplinary projects
- Strong negotiation, communication, and influencing skills
- Strategic, hands-on, results-oriented profile with strong business acumen
- Experience in technology, SaaS, or B2B companies
- Experience with ABM (Account-Based Marketing)
- Experience with events focused on demand and pipeline generation
- Experience building communities and company-owned events
- Experience with large conferences, conventions, or events with thousands of attendees
- Experience developing commercial and go-to-market strategies for events
- Strong ability to negotiate with sponsors and strategic partners
- Experience in high-growth and/or transformation environments
- Track record of managing budgets and/or P&L
- Experience leading teams and vendors
- Experience making data-driven decisions
- Experience presenting measurable results
Benefits
Comp & perks- Meal allowance on a Caju card
- Medical plan fully funded by Gupy for you, with copayments for eligible dependents
- Dental plan
- Life insurance
- Home office allowance
- Mobility allowance (for employees who live within 50 km of Gupyhub and work in the hybrid model)
- Wellhub and TotalPass
- Starbem, including 4 psychology sessions, 1 nutrition session, and initially free medical consultations
- Guapeco, a pet health plan with reimbursement at any veterinary clinic in Brazil
- Six months of maternity leave
- Extended paternity leave
- Five days of marriage leave
- Gupy Coins for internal recognition, redeemable as credit on a Caju card
- Birthday day off
- Creditas payroll-deductible loan
- Creditas financial education
- Creditas Store
- Férias&Co, with subsidized annual travel credits
- Woba, with access to coworking spaces in Brazil
- Opportunity to become a Gupy partner/shareholder
- Career path with opportunities for transitions, learning, challenges, and promotions
- Y-shaped career path, with management or technical tracks