Senior Director, Global Marketing, Downstream

Venus AI LLC

. Create and execute go-to-market strategies and programs to achieve commercial plans, business objectives, and grow market share .

Posted 9/29/2026full-timeToronto • CanadaSenior💰 CA$150,000 - CA$180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies and commercialization plans within the medical aesthetic device industry, with a strong focus on brand and product marketing, omnichannel marketing, and data-driven decision-making.

Highest-signal resume keywords

5-7 Years Marketing ExperienceMedical Aesthetic Device IndustryBrand And Product MarketingOmnichannel MarketingTeam Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategyCommercialization PlansDownstream Marketing InitiativesKPI Performance AnalysisSales Enablement ProgramsMarket ResearchData-Driven MarketingBudget ManagementDigital MarketingCustomer Engagement

Soft Skills

Interpersonal SkillsPresentation SkillsCross-Functional CollaborationCreative Problem SolvingPositive Attitude

Certifications & Qualifications

Bachelor’s Degree In Business Or MarketingMBA Preferred

Industry Keywords

Medical AestheticsB2B MarketingB2C MarketingMarket Share GrowthBrand PositioningDemand GenerationField EngagementStrategic Thought LeadershipCustomer RelationshipsFast-Paced Environment

About the role

Key responsibilities & impact

Create and execute go-to-market strategies and programs to achieve commercial plans, business objectives, and grow market share
Develop and execute commercialization plans for new and existing products
Develop downstream marketing initiatives for targeted customer audiences, including branded digital, social, and printed campaigns
Implement distributor and subsidiary support processes for compliant, brand-aligned positioning and messaging worldwide
Manage the downstream marketing budget, track ROI, analyze and report KPI performance, and optimize channel spend
Collaborate with upstream marketing and other departments on marketing programs for new products and offerings
Design training programs and develop medical educational content and resources with internal teams and external partners
Create sales enablement programs and tools supporting customer engagement, acquisition, conversion, and retention
Serve as the product’s digital voice and optimize channels and demand-generation strategies
Monitor brand performance, market research, and analysis
Champion products and build excitement within the organization and aesthetic community
Develop customer relationships and use field and market intelligence to refine messaging, segmentation, and strategic operating plans
Provide strategic thought leadership and stay current on medical aesthetics trends through field engagement, research, advisory boards, congresses, and associations
Manage a team of 3-5 people
Report to the Chief Product Officer

Requirements

What you’ll need

5-7 years of marketing experience with a proven track record of growth and success in the medical aesthetic device industry
Bachelor’s degree in business or marketing
MBA preferred
Experience in brand and product marketing
Experience in omnichannel marketing and digital knowledge
Experience managing people and external resources
B2B and B2C experience mandatory
Capable and willing to switch between hands-on tasks and strategic thinking
Aptitude to distill data to action and understanding of metric-driven marketing
Ability to manage through ambiguity and deliver against tight deadlines in a fast-paced environment
Strong interpersonal and presentation skills and ability to work cross-functionally
Ability to communicate effectively with technical and non-technical individuals
Positive attitude, team-player, hands-on, creative
Independent learner and flexible in nature
Ability to travel 25% of the time

Benefits

Comp & perks

Comprehensive benefits package starting on Day 1
Medical insurance
Dental insurance
Vision insurance
Life insurance
RRSP match
Accommodation available on request for qualified candidates with disabilities