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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B sales and business development within the printing and packaging industry, with a strong focus on consultative and value-based selling. Proficient in managing the full sales cycle, including proposal development, negotiation, and closing deals while maintaining strong customer relationships and market intelligence.
Highest-signal resume keywords
B2B Sales ExperienceConsultative SellingChannel-Partner ManagementProposal DevelopmentMarket Knowledge in North India
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Pipeline ManagementForecastingNegotiationDeal ClosingColor MeasurementQuality ControlPrint StandardizationWorkflow SoftwareTechnical SellingValue-Based Selling
Soft Skills
Strong ProspectingAccount PlanningIndependent WorkCustomer Relationship ManagementEffective Communication
Tools & Technologies
CRM SoftwareMicrosoft OfficeOnline Presentation ToolsVirtual Collaboration Platforms
Industry Keywords
Printing TechnologyPackaging TechnologyCommercial PrintersPackaging ConvertersLabel PrintersPremediaPressroom AutomationInk FormulationCapital Equipment SalesConsumables
About the role
Key responsibilities & impact- Drive profitable growth for X-Rite Pantone print and packaging solutions across North India
- Develop and execute annual and quarterly territory plans
- Develop new business with commercial printers, packaging converters, label printers, brand owners, premedia/prepress companies, and ink manufacturers
- Build a healthy sales pipeline through prospecting, customer visits, referrals, networking, seminars, exhibitions, and partner-led demand generation
- Position solutions across color measurement, quality control, color workflow, ink formulation, pressroom automation, closed-loop systems, software, services, and subscriptions
- Prepare value-based proposals, quotations, solution configurations, presentations, ROI justifications, and commercial offers
- Negotiate and close orders while protecting pricing, payment terms, and commercial compliance
- Drive territory revenue, bookings, margins, product mix, and recurring revenue
- Track competitor activity, customer investments, technology trends, and pricing
- Manage the full sales cycle from lead qualification and discovery through solution recommendation, demonstration, proof of concept, negotiation, order booking, and handover
- Grow existing accounts through cross-selling, upgrades, service, software, subscriptions, and replacement opportunities
- Maintain accurate opportunity stages, next actions, close dates, forecasts, competitive information, and customer records in CRM
- Provide regular forecasts and business updates
- Manage and develop dealers, resellers, and solution partners across North India
- Create joint business plans, opportunity reviews, customer-visit plans, product training, and demand-generation activities with channel partners
- Monitor partner performance, opportunity ownership, pricing discipline, forecast quality, customer coverage, and follow-up effectiveness
- Coordinate demonstrations, application discussions, feasibility assessments, samples, and technical workshops with internal teams
- Coordinate with applications, service, marketing, finance, customer service, supply chain, logistics, and technical teams
- Support approvals, order processing, delivery, installation, training, and payment follow-up
- Represent the company at exhibitions, conferences, customer seminars, and industry forums
- Capture market intelligence on customer investments, competitors, technology trends, pricing, and emerging applications
Requirements
What you’ll need- Bachelor degree or diploma in Printing Technology, Packaging Technology, Engineering, Business Management, or a related discipline
- Minimum 5 to 8 years of B2B sales or business-development experience in the printing, packaging, labels, converting, inks, prepress, pressroom, inspection, automation, or color-management industry
- Demonstrated experience in direct sales, channel sales, solution selling, proposal development, negotiation, and closing capital equipment, software, service, or subscription opportunities
- Established market knowledge and customer relationships in North India are strongly preferred
- Technical qualification in printing or packaging is preferred
- Experience in consultative and value-based selling
- Working knowledge of offset, flexographic, gravure, digital, label, and packaging-print production workflows
- Understanding of color measurement, color communication, process control, quality assurance, and print standardization
- Ability to discuss spectrophotometers, densitometry, color tolerances, ink and substrate variables, proof-to-print alignment, pressroom quality control, workflow software, and automation
- Strong prospecting, account planning, pipeline management, forecasting, commercial negotiation, and deal-closing capability
- Channel-partner management experience
- Proficiency with CRM, Microsoft Office, online presentation tools, and virtual collaboration platforms
- Ability to work independently in a field-based role, manage priorities, and travel frequently across North India
- Professional fluency in English and Hindi
- Experience selling capital equipment, consumables, and solutions within the printing and packaging industry
- Proven track record in sales to packaging customers, with strong exposure to printing, packaging, and related consumable products
Benefits
Comp & perks- Opportunity to build expertise in color science and technology
- Opportunity to help print and packaging customers improve consistency, quality, productivity, and workflow performance
- Diversity-focused workplace
- Frequent customer and channel travel across the assigned region