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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing global organic social media strategies, with a strong focus on content creation, audience engagement, and performance analysis. Proficient in leveraging social media tools and analytics to enhance brand awareness and thought leadership in a B2B context.
Highest-signal resume keywords
Social Media MarketingContent MarketingAdobe Creative SuiteProject ManagementData-Driven Performance Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Social Strategy DevelopmentContent CreationVideo EditingStorytellingEditorial Judgment
Soft Skills
WritingEditingStakeholder ManagementCommunity EngagementAdaptability
Tools & Technologies
CanvaFigmaCapCutPremiere ProSocial Media Management Tools
Industry Keywords
B2B MarketingThought LeadershipEmployee AdvocacyBrand AwarenessSocial Media Analytics
About the role
Key responsibilities & impact- Own the global organic social media strategy, execution, and performance for TraceGains and Esko
- Manage the social editorial calendar, content planning process, publishing schedule, and performance reporting
- Develop audience, channel, content, and advocacy programs that build brand awareness, strengthen thought leadership, and increase industry influence
- Create and publish social-first content, including written posts, graphics, carousels, and short-form video
- Transform company narratives, customer stories, product innovation, events, and research into engaging social programs
- Lead executive thought leadership and employee advocacy initiatives
- Build and engage social communities while monitoring trends, conversations, and market opportunities
- Partner across Marketing, Communications, Product, and Commercial teams to integrate social media into strategic initiatives
- Ensure all social activity aligns with brand standards, legal guidelines, and platform best practices
- Measure, analyze, and optimize social performance through a data-driven approach
- Stay ahead of evolving platforms, technologies, AI tools, and industry best practices
Requirements
What you’ll need- 3+ years of experience in social media marketing, content marketing, digital marketing, or a related field, preferably in B2B
- Demonstrated success developing social strategy and personally executing content from concept through publication
- Exceptional writing, editing, storytelling, and editorial judgment
- A strong portfolio showing social copy, visual design, and short-form video work created or edited directly by the candidate
- Proficiency with social design and video editing tools such as Adobe Creative Suite, Canva, Figma, CapCut, Premiere Pro, or comparable platforms
- Strong knowledge of LinkedIn and YouTube, plus practical experience with other major and emerging social platforms
- Experience with social media management, listening, and analytics tools
- Experience supporting executive thought leadership or employee advocacy programs
- Strong project and stakeholder management skills, with the ability to balance planned campaigns and real-time opportunities
- Comfort using AI-assisted tools to improve content ideation, production, and repurposing workflows