Marketing Manager – Fashion, Home, and Interiors

Veralto

. Develop and execute go-to-market strategies for new and existing products, services, and solutions across Fashion, Home + Interiors .

Posted 10/2/2026full-timeRemote • United StatesMid-LevelSenior💰 $150,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing integrated marketing strategies and go-to-market programs, with a strong focus on B2B and B2C marketing within the fashion and design sectors. Possesses a deep understanding of customer segmentation, trend analysis, and effective communication to drive product awareness and growth.

Highest-signal resume keywords

Integrated Marketing StrategiesB2B And B2C Marketing ExperienceDigital Marketing PlatformsProject Management SkillsTrend Analysis And Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategiesCustomer SegmentationCampaign DevelopmentDemand-Generation CampaignsPerformance MeasurementCopywritingEditingStorytellingData AnalysisMarket Research

Soft Skills

Strategic ThinkingCross-Functional CollaborationRelationship BuildingOrganizational SkillsCuriosity

Tools & Technologies

CRM PlatformsE-Commerce PlatformsEmail Marketing ToolsAnalytics ToolsSocial Media Platforms

Industry Keywords

FashionTextilesHome FurnishingsInterior DesignProduct DevelopmentCultural TrendsConsumer BehaviorCreative DirectionMarketing KPIsEmerging Technologies

About the role

Key responsibilities & impact

Develop and execute go-to-market strategies for new and existing products, services, and solutions across Fashion, Home + Interiors
Own integrated marketing plans supporting Pantone’s core portfolio and driving awareness, adoption, and growth of new offerings
Develop customer segmentation, positioning, messaging, and campaigns for B2B and B2C audiences
Bring trend insights, publications, educational content, and consulting services to market with the Pantone Color Institute™
Translate customer needs, market trends, cultural shifts, competitive activity, and industry workflows into marketing strategies and growth opportunities
Collaborate with Creative, Sales, e-commerce, Product, and regional teams on integrated campaigns, customer communications, sales enablement, and market-specific programs
Identify opportunities to deepen engagement with priority customer segments, industry communities, and partners
Represent Pantone at industry events, customer meetings, trade shows, and activations
Establish and monitor marketing and portfolio KPIs and use insights to improve marketing effectiveness and business impact

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, business, fashion merchandising, design, interior design, textile design, or a related field, or equivalent experience
At least 5–8 years of B2B and/or B2C marketing experience within fashion, textiles, or related design fields
Experience developing integrated marketing strategies, go-to-market programs, and demand-generation campaigns
Experience collaborating with Product Management, Sales, Creative, e-commerce, regional teams, and external partners
Experience using digital marketing, CRM, e-commerce, email, analytics, social, or performance-measurement platforms
Strong copywriting, editing, and storytelling skills
Experience managing multiple campaigns and projects simultaneously
Strong understanding of the fashion, home furnishings, interiors, textile, materials, design, or product-development ecosystem
Understanding of how color, trends, materials, technology, and cultural influences shape product development, design decisions, sourcing, and consumer behavior
Strong written and verbal communication skills
Ability to review creative work and provide feedback and direction
Strategic thinking and hands-on execution capabilities
Creative sensibility paired with a commercial, data-informed growth mindset
Relationship-building and cross-functional collaboration skills
Excellent project management, organizational, and prioritization skills
Curiosity about emerging trends, technologies, digital workflows, AI-enabled design and product-development tools, and evolving customer needs
Motivation, proactivity, and comfort operating in a fast-paced environment

Benefits

Comp & perks

Bonus Pay eligibility
Paid time off
Medical insurance
Dental insurance
Vision insurance
401(k)
Skill-building opportunities
On-the-job learning
Coaching and training
Reasonable accommodation for individuals with disabilities