Marketing Manager – Fashion, Home, and Interiors

Veralto

. Develop and execute go-to-market strategies for new and existing products, services, and solutions across Fashion, Home + Interiors .

Posted 10/3/2026full-timeRemote • Massachusetts • United StatesMid-LevelSenior💰 $150,000 - $160,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies and go-to-market programs for B2B and B2C audiences within the fashion and design sectors. Proficient in leveraging market insights, customer segmentation, and digital marketing tools to drive brand awareness and growth.

Highest-signal resume keywords

Integrated Marketing StrategiesB2B And B2C Marketing ExperienceDigital Marketing PlatformsProject Management SkillsStrong Copywriting Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Go-To-Market StrategiesCustomer SegmentationCampaign DevelopmentDemand-Generation CampaignsMarket Trend AnalysisPerformance MeasurementAnalyticsEmail MarketingSocial Media MarketingCreative Feedback

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationOrganizational SkillsPrioritization SkillsCuriosity About Emerging Trends

Tools & Technologies

CRM PlatformsE-Commerce PlatformsDigital Workflow ToolsSaaS SolutionsPLM Software

Industry Keywords

FashionTextilesHome FurnishingsInterior DesignProduct DevelopmentTrend ForecastingColor ManagementDesign TechnologyMarketing KPIsCustomer Engagement

About the role

Key responsibilities & impact

Develop and execute go-to-market strategies for new and existing products, services, and solutions across Fashion, Home + Interiors
Own integrated marketing plans supporting Pantone’s core portfolio and driving awareness, adoption, and growth of new offerings
Develop customer segmentation, positioning, messaging, and campaigns for B2B and B2C audiences
Bring Pantone Color Institute trend insights, publications, educational content, and consulting services to market
Translate customer needs, market trends, cultural shifts, competitive activity, and industry workflows into marketing strategies and growth opportunities
Collaborate with Creative, Sales, e-commerce, Product, and regional teams on integrated campaigns, customer communications, sales enablement, and market-specific programs
Identify opportunities to deepen engagement with priority customer segments, industry communities, and partners
Work with the Global Director of Marketing on strategic partnerships and major brand initiatives
Represent Pantone at industry events, customer meetings, trade shows, and activations
Establish and monitor marketing and portfolio KPIs and use insights to improve effectiveness and business impact

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, business, fashion merchandising, design, interior design, textile design, or a related field, or equivalent experience
At least 5–8 years of B2B and/or B2C marketing experience within fashion, textiles, or related design fields
Experience developing integrated marketing strategies, go-to-market programs, and demand-generation campaigns
Experience collaborating with Product Management, Sales, Creative, e-commerce, regional teams, or external partners
Experience using digital marketing, CRM, e-commerce, email, analytics, social, or performance-measurement platforms
Strong copywriting, editing, and storytelling skills
Experience managing multiple campaigns and projects simultaneously
Strong understanding of the fashion, home furnishings, interiors, textile, materials, design, or product-development ecosystem
Strong written and verbal communication skills
Creative review and feedback skills
Project management, organizational, and prioritization skills
Curiosity about emerging trends, technologies, digital workflows, AI-enabled design and product-development tools, and evolving customer needs
Existing industry relationships, Pantone product familiarity, SaaS/digital workflow/PLM/design technology/consulting/data marketing experience, and color-management or trend-forecasting knowledge are bonuses, not required

Benefits

Comp & perks

Bonus Pay eligibility
Paid time off
Medical insurance
Dental insurance
Vision insurance
401(k)