Account Executive

Verano

. Launch and expand Verano branded products in the Maryland market .

Posted 9/15/2026full-timeRemote • Maryland • United StatesSeniorLead💰 $65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in cannabis wholesale sales, with a strong understanding of the Maryland cannabis market and the ability to develop strategic relationships with retail buyers. Proven skills in account management, consultative selling, and delivering training to teams while ensuring compliance with regulations.

Highest-signal resume keywords

Cannabis Wholesale Sales ExperienceB2B Sales ExperienceAccount ManagementCRM UtilizationUnderstanding of Medicinal Benefits of Cannabis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentMarket ResearchCustomer Relationship ManagementSolution-Based SellingNegotiation Skills

Soft Skills

Self-DrivenOrganizedAttention to DetailExcellent CommunicationCustomer Service Orientation

Certifications & Qualifications

Authorized to Work in the United StatesRegistered with State Cannabis Commissions

Industry Keywords

Maryland Cannabis MarketRetail LandscapeRegulatory EnvironmentDispensary RelationshipsProduct Training

About the role

Key responsibilities & impact

Launch and expand Verano branded products in the Maryland market
Secure, develop, and manage retail accounts at medical and recreational dispensaries throughout Maryland
Increase company market share by developing and maintaining key customer relationships
Promote company brands effectively and creatively within assigned authority
Create a territory plan aligned with Verano’s strategic vision and account needs
Identify and qualify prospects, capture new accounts, and expand share of spend within accounts
Develop strategic relationships with retail buyers and purchasing decision-makers
Set appointments, conduct in-person visits, send emails, and make cold calls
Gather market feedback on product preference and quality
Monitor competitors, market research, sales trends, and account requests
Introduce new and existing products and use marketing collateral in assigned retail accounts
Educate accounts through marketing materials, in-store visits, and educational demos
Maintain disciplined CRM records
Communicate market and sales dashboard updates to management
Coordinate with operational partners on packaging, processing, training, and social media
Respond to customer needs and queries and deliver an excellent customer experience
Comply with company and state regulations

Requirements

What you’ll need

Cannabis wholesale sales experience required, with a demonstrated track record of selling branded cannabis products to dispensaries, developing relationships with retail buyers and purchasing decision-makers
Strong understanding of the Maryland cannabis market, including its retail landscape, competitive dynamics, and regulatory environment
High school diploma, GED, or equivalent required
Access to a reliable vehicle and reliable transportation to support frequent travel throughout the assigned territory
Proven B2B sales experience with a consultative approach and experience finding growth opportunities via solution-based selling
Experience managing accounts across a statewide territory
Ability to deliver training to employees and large teams
Understanding of medicinal benefits of cannabis and the underlying science
Experience dealing with highly regulated products within a complex supply chain
Self-driven and organized with a high level of attention to detail and ability to deliver on deadlines in a fast-paced environment
Extensive statewide travel required, working on the road 4–5 days a week
Proven track record demonstrating the ability to negotiate closings and reach or exceed sales goals
Experience with CRM utilization
Must be authorized to work in the United States
Must be 21 years of age or older
Must be able to register with the state’s cannabis commissions as an agent

Benefits

Comp & perks

Medical, dental, and vision insurance
401(k) matching
Paid holidays
Paid time off
Product discounts
Commission