Performance Media Analyst

VERB Interactive

. Manage end-to-end performance media for clients, including planning, implementation, and campaign reporting .

Posted 9/29/2026full-timeHalifax • CanadaJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in managing end-to-end performance media campaigns, including planning, implementation, and reporting, with a strong focus on optimizing paid media strategies across various digital platforms. Proficient in analyzing campaign performance and presenting insights to clients while maintaining a keen understanding of industry best practices.

Highest-signal resume keywords

Paid Media ManagementGoogle AdsGoogle AnalyticsPaid Social PlatformsCampaign Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ReportingAnalytics ReviewBudget ManagementDigital Strategy DevelopmentPerformance Optimization

Soft Skills

Attention to DetailExcellent CommunicationOrganizational SkillsClient Presentation

Tools & Technologies

Facebook AdsInstagram AdsTikTok AdsPinterest Ads

Industry Keywords

Digital TrendsPaid AmplificationAdvertisingMarketing

About the role

Key responsibilities & impact

Manage end-to-end performance media for clients, including planning, implementation, and campaign reporting
Monitor, optimize, and report on campaigns on an ongoing basis
Optimize campaigns based on goals and review analytics
Work with analytics teams to report insights
Establish channel and tactical strategies along the path-to-purchase
Establish benchmarks and projections for tactics
Present findings and strategy directly to clients
Collaborate with creative teams to develop concepts and ideas that drive results
Work with development teams on tracking plans, best practices, and issue resolution
Monitor campaign budgets and results and recommend budget and channel allocations
Set up and manage campaigns across various digital platforms
Set up new accounts and implement account strategy
Present and report to clients
Proof dashboards before status meetings
Grow expertise across paid media channels with strategists and team leads
Maintain knowledge of industry best practices and technology developments
Draft POVs on new tools and tactics as required
Draft search and social copy as required

Requirements

What you’ll need

2-4 years of experience managing paid media
Post-secondary education in advertising, marketing, journalism, business or relevant experience
Knowledgeable and proficient with paid social platforms (i.e., Facebook, Instagram, TikTok, Pinterest, etc.)
Experience with Google Ads and Google Analytics
Up-to-date on the latest digital trends and able to apply educated recommendations based on this knowledge
Demonstrates an interest in researching new channels and methods of paid amplification
Strong attention to detail and proven ability to manage budgets
Excellent written and verbal communication and comfortable presenting to clients
Highly organized with the ability to function in a fast-paced business environment

Benefits

Comp & perks

Vacation time available on day one
Extra bonus week during the holidays
Annual travel credit for non-work related travel
Free office snacks and drinks
Premium co-share option for Group Health Insurance (medical, dental, vision)
$1000 annual allowance for a Health Spending OR Wellness Spending Account
Company matching RRSP program
Top up for Parental/Pregnancy leave
Hybrid work arrangements (3 days in office per week for local employees, fully remote for non-local employees)
Remote opportunities available for other locations
Career Advancement
Professional and Personal Development opportunities
Internal recognition programs
Recreational sports teams and social event
Transit and fitness discounts