VERB Interactive

Analyst

• Manage end-to-end performance media for clients, including planning, implementation, and campaign reporting
• Monitor, optimize, and report on campaigns on an ongoing basis
• Optimize campaigns based on goals and review analytics
• Work with analytics teams to report insights
• Establish channel and tactical strategies along the path-to-purchase
• Establish benchmarks and projections for tactics
• Present findings and strategy directly to clients
• Collaborate with creative teams to develop concepts and ideas that drive results
• Work with development teams on tracking plans, best practices, and issue resolution
• Monitor campaign budgets and results and recommend budget and channel allocations
• Set up and manage campaigns across various digital platforms
• Set up new accounts and implement account strategy
• Present and report to clients
• Proof dashboards before status meetings
• Grow expertise across paid media channels with strategists and team leads
• Maintain knowledge of industry best practices and technology developments
• Draft POVs on new tools and tactics as required
• Draft search and social copy as required

Performance Media Analyst

General

• Support implementation of optimization tactics across Google, Facebook, Bing, Metasearch, and other paid media channels
• Track client tickets and implement updates under Analyst or Strategist direction
• Support coordination of media accounts through note taking and dashboard reviews
• Support accurate and timely account invoicing and billing
• Build understanding of Google, Bing, Metasearch, and Facebook toolsets
• Assist strategists with reports and insights
• Monitor campaign budgets and results, escalating issues as required
• Attend client status calls as required
• Optimize campaigns based on goals and review analytics
• Support traditional and third-party vendor research and campaigns
• Proof dashboards for accuracy before status meetings
• Maintain knowledge of industry best practices and technology developments
• Draft search and social copy as required

Performance Media Analyst

Performance Media Coordinator