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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in B2B marketing leadership with a focus on Account-Based Marketing (ABM), demand generation, and pipeline optimization. Proven ability to collaborate with Sales and Revenue Operations to drive measurable revenue growth and establish effective marketing strategies.
Highest-signal resume keywords
B2B Marketing LeadershipAccount-Based Marketing (ABM)Demand Generation ProgrammesFunnel Metrics and AttributionWeb Strategy and SEO
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Pipeline CreationMarketing ROIMulti-Channel OrchestrationBudget AllocationAccount SelectionSegmentationPersonalisationConversion OptimizationCustomer MarketingLifecycle Management
Soft Skills
Analytical SkillsCollaborationStrategic PrioritizationConstructive Disagreement ResolutionBuilder Mentality
Tools & Technologies
SEO ToolsAEO / AI-Driven Discovery ToolsMarketing Automation PlatformsCRM SystemsAnalytics Software
Industry Keywords
Enterprise SaaSTechnologyIdentitySecurityFintechGlobal Go-To-MarketField ProgrammesEvent ProgrammesCustomer AdvocacyTarget Accounts
About the role
Key responsibilities & impact- Lead the strategy and execution of Veriff’s global revenue marketing engine.
- Own accountability for pipeline creation, acceleration and marketing ROI.
- Diagnose funnel performance, channel mix, budget, attribution and team structure, and share findings with Sales and Revenue Operations.
- Agree target accounts and ABM tiers across 1:1, 1:few and scaled programmes with Sales.
- Establish shared pipeline definitions and KPIs with Revenue Operations.
- Establish team priorities, KPIs and an operating rhythm.
- Deliver early wins such as an initial ABM pilot or website conversion improvements.
- Run integrated ABM and demand-generation programmes across priority accounts.
- Grow marketing-sourced and influenced pipeline against agreed targets.
- Shift investment toward channels with the greatest commercial impact.
- Establish trusted reporting and attribution with Revenue Operations.
- Create a sequenced 12-month revenue marketing plan and clear team structure.
- Partner with Sales, Revenue Operations, Product Marketing, Account Management and other teams to coordinate go-to-market execution.
Requirements
What you’ll need- Senior B2B marketing leadership experience, ideally with 10+ years in enterprise SaaS or technology and experience leading across multiple marketing disciplines.
- Deep ABM expertise, including account selection, segmentation, intent signals, personalisation, multi-channel orchestration, Sales alignment and account-level measurement across 1:1, 1:few and scaled programmes.
- Strong track record of building demand-generation programmes that create measurable pipeline and revenue, with the ability to optimise channel mix based on commercial impact rather than lead or MQL volume.
- Strong commercial and analytical skills, with fluency in funnel metrics, pipeline, attribution, conversion and marketing ROI, including experience owning and allocating budget.
- Proven ability to operate as a true go-to-market partner to Sales and Revenue Operations, agreeing shared targets and priorities and working through disagreements constructively.
- A builder mentality: able to set strategy and prioritise ruthlessly while staying close enough to the work to personally drive execution when needed.
- Experience in identity, security, fintech or a related industry.
- Hands-on experience with web strategy, SEO and emerging AEO / AI-driven discovery.
- Experience building field and event programmes around target accounts, including executive dinners and roundtables.
- Experience with customer marketing, lifecycle and advocacy programmes that have contributed to customer expansion.
- Experience working in a global, multi-region go-to-market organisation.
Benefits
Comp & perks- Flexibility to work from home
- Stock options that ensure your share in our success
- Extra recharge days on top of your annual vacation
- Extensive medical, dental, and vision insurance to ensure you’re feeling great physically and mentally
- Learning and Development & Health and Sports budget that you are free to tailor to your own needs
- Four weeks of fully paid sabbatical leave after reaching your 5th work anniversary