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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing programmatic recruitment ad campaigns, optimizing ad spend, and analyzing performance metrics to drive effective media buying decisions. Proficient in data analysis and communication, ensuring alignment with client goals and internal strategies.
Highest-signal resume keywords
Programmatic Recruitment PlatformsAdvanced Excel SkillsSQL WritingData AnalysisCampaign Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisCampaign ManagementA/B TestingPerformance Metrics MonitoringMedia Buying DecisionsConversion Rate OptimizationAd Spend OptimizationRecruitment AdvertisingClient CommunicationOrganizational Skills
Soft Skills
Attention to DetailWritten CommunicationVerbal CommunicationProactive Approach
Tools & Technologies
AppcastRecruiticsPandoLogicJoveo
Industry Keywords
Programmatic RecruitmentOnline AdvertisingCPCCPAROIApplication Completion RatesConversion MetricsClient Success Metrics
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Design, launch, and manage end-to-end programmatic recruitment ad campaigns across job media networks
- Allocate and optimize monthly ad spend to hit performance targets, dynamically adjusting bidding strategies based on real-time application data and conversion metrics
- Monitor hiring metrics including CPC, CPA, application completion rates, and conversion to hire
- Conduct ongoing A/B testing on job titles, job descriptions, landing pages, channels, and visual assets
- Review performance data and provide actionable insights and strategic recommendations
- Optimize campaigns to meet client CPA/CPC/ROI goals
- Monitor and QA live campaigns for proper serving, click-through action, and conversion events
- Analyze large database datasets and deliver actionable insights
- Identify optimization opportunities and potential issues based on client success metrics
- Communicate recommendations to clients and internal teams
- Support technical and non-technical client issues and liaise with internal teams toward resolution
- Communicate with account managers and address customers' needs
- Occasionally join sales teams on pre-sale calls with clients
Requirements
What you’ll need- Bachelor's degree in Communications, Media Studies or Business Administration preferred
- Advanced Excel skills; full proficiency including VLOOKUP and Pivot Tables — must
- Good organizational skills with attention to details
- Excellent written and verbal communication skills in English
- Experience in online advertising — advantage
- Experience in online sales / pre-sales — advantage
- Experience with SQL writing — advantage
- Proven track record of using data and performance results to drive media buying decisions and optimize funnel conversion rates
- Prior experience managing recruitment advertising campaigns
- Proficiency with programmatic recruitment platforms (e.g., Appcast, Recruitics, PandoLogic, Joveo)
- Driven, proactive approach
Benefits
Comp & perks- Incentive compensation
- Health benefits
- Retirement benefits
- Life insurance
- Paid time off
- Parental leave and benefits
- Other employee perks and benefits