Veritone

Performance Marketing

• Design, launch, and manage end-to-end programmatic recruitment advertising campaigns across job media networks
• Allocate and optimize monthly ad spend to meet performance targets
• Adjust bidding strategies based on real-time application data and conversion metrics
• Monitor hiring metrics including CPC, CPA, application completion rates, and conversion to hire
• Conduct A/B testing on job titles, descriptions, landing pages, channels, and visual assets
• Review performance data and provide actionable insights and strategic recommendations
• Optimize campaigns to meet client CPA, CPC, and ROI goals
• Monitor and QA live campaigns for proper serving, click-through action, and conversion events
• Analyze database tables and large datasets to deliver actionable insights
• Identify issues and communicate recommendations to clients and internal teams
• Support technical and non-technical client issues by liaising with internal teams
• Communicate with account managers and address customer needs
• Occasionally join sales teams on pre-sale calls with clients

Campaign Manager – Programmatic

• Design, launch, and manage end-to-end programmatic recruitment ad campaigns across job media networks
• Allocate and optimize monthly ad spend to hit performance targets, dynamically adjusting bidding strategies based on real-time application data and conversion metrics
• Monitor hiring metrics including CPC, CPA, application completion rates, and conversion to hire
• Conduct ongoing A/B testing on job titles, job descriptions, landing pages, channels, and visual assets
• Review performance data and provide actionable insights and strategic recommendations
• Optimize campaigns to meet client CPA/CPC/ROI goals
• Monitor and QA live campaigns for proper serving, click-through action, and conversion events
• Analyze large database datasets and deliver actionable insights
• Identify optimization opportunities and potential issues based on client success metrics
• Communicate recommendations to clients and internal teams
• Support technical and non-technical client issues and liaise with internal teams toward resolution
• Communicate with account managers and address customers' needs
• Occasionally join sales teams on pre-sale calls with clients