Associate Director – Go to Market

Verizon

. Serve as the directly responsible individual for end-to-end success of annual marketing growth plans and go-to-market plans for major launches across Straight Talk, Walmart Family Mobile, and Tracfone .

Posted 10/16/2026full-timeUnited StatesSenior💰 $114,000 - $219,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in end-to-end go-to-market strategy and integrated brand planning, with a strong focus on performance marketing and analytics. Proven ability to lead cross-functional teams and deliver impactful marketing campaigns that align with business objectives.

Highest-signal resume keywords

End-To-End GTM StrategyIntegrated Brand PlanningMarketing AnalyticsCross-Functional Team LeadershipPerformance Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyProject ManagementCampaign OptimizationBrand StorytellingSubscriber AcquisitionMarket Trends AnalysisKPI EvaluationDigital MarketingPerformance MarketingMulti-Brand Portfolio Management

Soft Skills

Exceptional CommunicationOrganizational SkillsStakeholder InfluenceAttention to DetailAbility to Thrive in Fast-Paced Environments

Tools & Technologies

Marketing Analytics ToolsMarketing Intake SystemsLegal Approval ProcessesOmni-Channel MarketingDigital Marketing Technologies

Certifications & Qualifications

Bachelor’s DegreeMaster’s Degree or MBA Preferred

Industry Keywords

Telecommunications ExperienceNational Retail MarketingGTM RoadmapIntegrated CampaignsBrand Positioning Strategies

About the role

Key responsibilities & impact

Serve as the directly responsible individual for end-to-end success of annual marketing growth plans and go-to-market plans for major launches across Straight Talk, Walmart Family Mobile, and Tracfone
Bridge high-level brand strategy with tactical execution
Design integrated, full-funnel go-to-market playbooks that drive subscriber acquisition and portfolio growth
Lead end-to-end marketing strategy, execution, and performance
Deliver brand and product storytelling within each brand and across the portfolio
Translate business impacts into marketing storylines
Set key brand pillars rooted in product truths and competitive advantages
Architect, launch, and optimize annual GTM growth plans and integrated campaigns
Establish growth pillars and positioning strategies based on market trends, competitive shifts, and commercial pressures
Author omni-channel briefs connecting brand storytelling, target segments, channel nuances, and KPIs
Direct cross-functional teams across business, brand, creative, media, local marketing, retail, sponsorships, digital, performance, product, and sales
Evaluate campaign performance against business KPIs and optimize channels using analytics
Articulate marketing ROI to executive leadership
Own the comprehensive GTM roadmap and establish governance, risk mitigation, and executive status visibility for on-time delivery

Requirements

What you’ll need

Bachelor’s degree or four or more years of work experience
Eight or more years of relevant experience required, demonstrated through work and/or military experience or specialized training
Eight or more years of progressive marketing leadership experience
Proven track record owning end-to-end GTM strategy and integrated brand planning for multi-product or multi-brand portfolios
Highly organized with the ability to manage multiple projects and deadlines simultaneously
Understanding of marketing strategies within national retail
Strong project management skills, including experience with marketing intake systems and legal approvals
Exceptional communication skills and ability to lead cross-functional teams and influence stakeholders without direct authority
Ability to thrive in a fast-paced environment and pivot strategies based on shifting market conditions
Excellent written and verbal communication skills
Ability to ground marketing work within specific business needs and pressures
Strong attention to detail
Proven ability to lead cross-functional marketing teams and align diverse stakeholders toward a unified GTM plan
Master’s degree or MBA preferred as an additional qualification
Deep technical understanding of marketing tools, technologies, and practices
Proficiency in marketing analytics and reporting
Experience with performance marketing, paid media, or marketing channel activation
Passion for digital marketing and new technologies
Telecommunications experience preferred

Benefits

Comp & perks

Medical, dental, and vision insurance
Short- and long-term disability insurance
Basic and supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home and auto insurance
Matched 401(k) savings plan
Up to 8 company-paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Premium pay such as overtime, shift differential, holiday pay, and allowances, depending on the role
Up to 15 days of vacation per year for newly hired employees, increasing with additional service
Award-winning total rewards package