Associate Director – Go to Market

Verizon

. Set key brand pillars for Straight Talk, Walmart Family Mobile, and Tracfone .

Posted 10/16/2026full-timeUnited StatesSenior💰 $114,000 - $219,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive Go-To-Market strategies and integrated brand planning for multi-brand portfolios, with a strong focus on marketing analytics and performance optimization. Proven ability to lead cross-functional teams and influence stakeholders to achieve business objectives in a fast-paced environment.

Highest-signal resume keywords

Go-To-Market StrategyIntegrated Brand PlanningMarketing AnalyticsCross-Functional Team LeadershipProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCampaign OptimizationPerformance MarketingBrand PositioningOmni-Channel MarketingKPI EvaluationMarket Trend AnalysisDigital MarketingMarketing ReportingLegal Approvals

Soft Skills

Exceptional CommunicationStakeholder InfluenceAttention to DetailAdaptabilityTeam Leadership

Tools & Technologies

Marketing Intake SystemsAnalytics ToolsPerformance Marketing ToolsDigital Marketing Technologies

Certifications & Qualifications

Bachelor's DegreeMaster's Degree or MBA Preferred

Industry Keywords

Telecommunications ExperienceNational Retail MarketingBrand StorytellingCommercial PressuresGrowth Pillars

About the role

Key responsibilities & impact

Set key brand pillars for Straight Talk, Walmart Family Mobile, and Tracfone
Architect, launch, and optimize annual GTM growth plans and integrated campaign launches
Establish growth pillars and positioning strategies for portfolio brands
Translate market trends, competitive shifts, and commercial pressures into marketing outcomes
Author omni-channel briefs connecting brand storytelling, target segments, channel nuances, and KPIs
Direct cross-functional teams across business, brand, creative, media, local marketing, retail, sponsorships, digital, performance, product, and sales
Evaluate campaign performance against business KPIs and optimize channels using advanced analytics
Articulate marketing ROI to executive leadership
Own the comprehensive GTM roadmap and strategic priorities across brands
Establish centralized governance, mitigate risks, and provide executive status visibility
Deliver end-to-end marketing strategy, execution, and performance for brand and product storytelling

Requirements

What you’ll need

Bachelor’s degree or four or more years of work experience
Eight or more years of relevant experience required, through work and/or military experience or specialized training
Eight or more years of progressive marketing leadership experience
Proven track record owning end-to-end GTM strategy and integrated brand planning for multi-product or multi-brand portfolios
Ability to manage multiple projects and deadlines in a fast-paced environment
Understanding of marketing strategies within national retail
Strong project management skills, including experience with marketing intake systems and legal approvals
Exceptional communication skills and ability to lead cross-functional teams and influence stakeholders without direct authority
Ability to thrive in a fast-paced environment and pivot strategies based on shifting market conditions
Excellent written and verbal communication skills
Ability to ground marketing work within specific business needs and pressures
Strong attention to detail
Proven ability to lead cross-functional marketing teams and align diverse stakeholders toward a unified GTM plan
Master’s degree or MBA preferred as an additional qualification
Deep technical understanding of marketing tools, technologies, and practices
Proficiency in marketing analytics and reporting
Experience with performance marketing, paid media, or marketing channel activation
Passion for digital marketing and new technologies
Telecommunications experience is advantageous

Benefits

Comp & perks

Medical, dental, and vision insurance
Short- and long-term disability insurance
Basic and supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home and auto insurance
Matched 401(k) savings plan
Up to 8 company-paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Premium pay such as overtime, shift differential, holiday pay, and allowances, depending on the role
Up to 15 days of vacation per year for newly hired employees, increasing with additional service
Incentives and award-winning total rewards package