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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in developing and executing digital media strategies, particularly in paid search and SEM, leveraging advanced tools like SA360 and GA4. Strong ability to analyze search data and report on performance while fostering relationships across teams to drive commerce outcomes.
Highest-signal resume keywords
Digital Media Strategy DevelopmentSearch Engine Marketing (SEM)SA360 MasteryData Quality MonitoringSearch Analysis and Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Search Engine Marketing (SEM)Search AnalysisReportingData MonitoringDigital Media Strategy
Soft Skills
Relationship ManagementStrategic Planning
Tools & Technologies
SA360GA4SkaiGoogle AdsBing Ads
Industry Keywords
Digital MediaPaid SearchAI StrategyLarge Language ModelsCommerce Outcomes
About the role
Key responsibilities & impact- Translate market and business needs into a winning digital media strategy
- Develop and maintain relationships across Verizon, serving as a point of contact for digital and paid search campaign inquiries
- Develop and deploy an AI strategy using AI and large language models to connect consumers to commerce outcomes
- Partner with industry leaders to develop Verizon's internal media-related solutions
- Lead specialists executing data, supply, and technology operations across Verizon's in-house digital media team
- Assist with strategic planning and investment for Verizon's paid search team
- Help scale the paid search function and shape the future of search at Verizon
Requirements
What you’ll need- Bachelor's degree or four or more years of work experience
- Eight or more years of relevant experience, demonstrated through work and/or military experience or specialized training
- Marketer, agency, or consultative services experience in SEM
- Demonstrable excellence in search analysis and reporting
- Mastery of SA360, GA4, Skai, Google/Bing, PLAs, and shopping engines
- Experience monitoring data quality within marketing technology products
Benefits
Comp & perks- Medical, dental, and vision benefits
- Short- and long-term disability insurance
- Basic life insurance
- Supplemental life insurance
- AD&D insurance
- Identity theft protection
- Pet insurance
- Group home and auto insurance
- Matched 401(k) savings plan
- Up to 8 company-paid holidays per year
- Up to 6 personal days per year
- Paid parental leave
- Adoption assistance
- Tuition assistance
- Other incentives
- Premium pay such as overtime, shift differential, holiday pay, and allowances, depending on the role
- Up to 15 days of vacation per year for newly hired employees, increasing with additional service