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Verizon

Associate Director – Product Marketing

Verizon

. Lead the Value Marketing team as Associate Director of Portfolio Go to Market .

Posted 11/9/2026full-timeUnited StatesSeniorLead💰 $114,000 - $219,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in leading end-to-end Go-To-Market strategies and integrated brand planning, with a strong focus on marketing analytics and performance optimization. Proven ability to manage cross-functional teams and align stakeholders to achieve comprehensive marketing growth objectives.

Highest-signal resume keywords
Go-To-Market StrategyIntegrated Brand PlanningMarketing AnalyticsProject ManagementCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Marketing AnalyticsPerformance MarketingCampaign OptimizationBrand Strategy DevelopmentMarket Trend AnalysisCommercial AccountabilityOmnichannel MarketingMarketing ROI CommunicationLegal Approvals ManagementMulti-Brand Portfolio Management
Soft Skills
Exceptional CommunicationStakeholder InfluenceAttention to DetailAdaptability in Fast-Paced EnvironmentsTeam Leadership
Tools & Technologies
Marketing Intake SystemsDigital Marketing ToolsAnalytics Reporting ToolsPerformance Marketing PlatformsCampaign Management Software
Certifications & Qualifications
Bachelor's DegreeMaster's Degree or MBA Preferred
Industry Keywords
Telecommunications ExperienceBrand PositioningCommercial Marketing OutcomesGrowth PillarsIntegrated Campaigns

Tech Stack

Tools & technologies
Go

About the role

Key responsibilities & impact
  • Lead the Value Marketing team as Associate Director of Portfolio Go to Market
  • Own the end-to-end success of annual marketing growth plans and GTM plans for major launches across Verizon Value brands
  • Set key brand strategy pillars rooted in product truths and competitive advantages
  • Architect, launch, and optimize annual GTM growth plans and integrated campaigns for each brand
  • Establish growth pillars and positioning strategies across the portfolio
  • Translate market trends, competitive shifts, and commercial pressures into commercial marketing outcomes
  • Author omnichannel briefs connecting brand storytelling, target segments, channels, and business and marketing KPIs
  • Direct cross-functional teams across Business, Brand, Creative, Media, Local Marketing, Retail, Sponsorships, Digital, Performance, Product, and Sales
  • Evaluate campaign performance against business KPIs using advanced analytics
  • Optimize channels and communicate marketing ROI to executive leadership
  • Own the comprehensive GTM roadmap across all brands and strategic priorities
  • Establish centralized governance, mitigate risks, and provide executive status visibility for on-time market delivery

Requirements

What you’ll need
  • Bachelor’s degree or four or more years of work experience
  • Eight or more years of relevant experience, demonstrated through work and/or military experience or specialized training
  • Eight or more years of progressive marketing leadership experience
  • Proven track record owning end-to-end GTM strategy and integrated brand planning for multi-product or multi-brand portfolios
  • Ability to translate enterprise business strategies into operational marketing roadmaps with clear commercial accountability
  • Ability to manage multiple projects and deadlines simultaneously in a fast-paced environment
  • Strong project management skills, including experience with marketing intake systems and legal approvals
  • Exceptional communication skills and ability to lead cross-functional teams and influence stakeholders without direct authority
  • Ability to thrive in a fast-paced environment and pivot strategies based on shifting market conditions
  • Excellent written and verbal communication skills
  • Ability to ground marketing work within specific business needs and pressures
  • Strong attention to detail
  • Proven ability to lead cross-functional marketing teams and align diverse stakeholders toward a unified GTM plan
  • Master’s degree or MBA preferred
  • Deep technical understanding of marketing tools, technologies, and practices
  • Proficiency in marketing analytics and reporting
  • Experience with performance marketing, paid media, or marketing channel activation
  • Passion for digital marketing and new technologies
  • Telecommunications experience preferred
  • Bilingual Spanish and English preferred

Benefits

Comp & perks
  • Medical, dental, and vision insurance
  • Short- and long-term disability insurance
  • Basic life insurance
  • Supplemental life insurance
  • AD&D insurance
  • Identity theft protection
  • Pet insurance
  • Group home and auto insurance
  • Matched 401(k) savings plan
  • Up to 8 company-paid holidays per year
  • Up to 6 personal days per year
  • Paid parental leave
  • Adoption assistance
  • Tuition assistance
  • Other incentives
  • Premium pay such as overtime, shift differential, holiday pay, and allowances, depending on the role
  • Up to 15 days of vacation per year for newly hired employees, increasing with additional service
  • Hybrid work arrangement with work from home and a minimum of three days per week in the office