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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and sales enablement, with a strong focus on crafting value propositions and product positioning. Proficient in utilizing generative AI tools and sales conversational intelligence to enhance customer engagement and market insights.
Highest-signal resume keywords
Product MarketingSales EnablementExecutive-Level CommunicationGenerative AI ToolsLearning Management Systems
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningValue Proposition DevelopmentContent DirectionMarket AnalysisTraining Completion MetricsInstructional Design MethodologiesSales Pitch RefinementFeedback SynthesisCompetitive AnalysisBeta Feedback Programs
Soft Skills
Writing SkillsPresentation SkillsCommunication SkillsAbility to Summarize Complex DetailsIndependent Operation
Tools & Technologies
GongGainsightLearning Management SystemsSales Methodology Frameworks
Certifications & Qualifications
Bachelor's Degree in MarketingMBA or Master's in Marketing
Industry Keywords
Go-To-Market PlanningCustomer-Facing TeamsSales EnablementProduct DefinitionsMarket Insights
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Lead go-to-market planning and commercial readiness for key product features, add-on solutions, integrations, and other customer-facing value
- Craft and validate product positioning and value propositions using generative AI tools
- Develop and maintain Launch Books, product definitions, and messaging as the product source of truth
- Act as a product subject matter expert and drive content direction for blogs, webinars, and case studies
- Build product education, vertical-specific information, and knowledge reinforcement programs
- Produce and maintain Sales Slicks, competitive battlecards, presentation decks, and demo environment setups
- Partner with customer-facing teams to reinforce product value propositions, refine sales pitches, and handle objections
- Gather field feedback through sales confidence surveys and feedback sessions
- Monitor market and competitor insights using AI tools such as Gong conversational intelligence and win/loss analyses
- Connect with customers and run beta feedback programs to synthesize voice-of-customer insights
- Coordinate release schedules, training efforts, and GTM milestones across Go-To-Market, Product Management, UX, L&D, Marketing, and ePMO
- Implement and monitor enablement effectiveness metrics, including launch preparedness, training completion rates, and qualitative feedback scores
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Communications, or a related field; or four or more years of work experience
- Six or more years of business experience across product marketing, sales enablement, consulting, or adjacent business-critical roles
- Six or more years of dedicated experience in Product Marketing or B2B Sales Enablement roles
- Executive-level communication, writing, presentation, and copywriting skills
- Ability to summarize complex technical details into clear business benefits
- Experience directly supporting or partnering with customer-facing teams
- Willingness to travel as required by the business, up to 10%
- Experience with learning management systems (LMS) and instructional design methodologies preferred
- Familiarity with sales conversational intelligence tools such as Gong and Gainsight and sales methodology frameworks preferred
- MBA or Master's in Marketing preferred
- Ability to operate independently in a dynamic, fast-paced environment
Benefits
Comp & perks- Medical, dental, and vision insurance
- Short- and long-term disability insurance
- Basic and supplemental life insurance
- AD&D insurance
- Identity theft protection
- Pet insurance
- Group home and auto insurance
- Matched 401(k) savings plan
- Up to 8 company-paid holidays per year
- Up to 6 personal days per year
- Paid parental leave
- Adoption assistance
- Tuition assistance
- Premium pay opportunities such as overtime, shift differential, holiday pay, and allowances
- Up to 15 days of vacation per year for newly hired employees, increasing with additional service
- Other incentives
- Hybrid work arrangement