Senior Digital Media Strategist, Programmatic

Verizon

. Develop and execute innovative programmatic media strategies and campaigns with Verizon’s marketing team .

Posted 10/14/2026full-timeUnited StatesSenior💰 $91,500 - $159,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing programmatic media strategies, optimizing campaigns across various platforms, and leveraging data-driven insights to enhance digital marketing effectiveness. Proficient in managing relationships with multiple stakeholders and educating teams on emerging programmatic technologies.

Highest-signal resume keywords

Programmatic Media StrategySelf-Serve Programmatic Channels ManagementData-Driven Targeting and Reach StrategyExperience with Yahoo, Google, Amazon, and Trade DeskAd Verification and Brand Safety Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Programmatic Buying ExperienceData Optimization for Programmatic BuysKnowledge of CPM, CPC, and CPA MethodologiesBuilding and Executing Programmatic Buying StrategyExperience with Programmatic Media Evolution

Soft Skills

Project ManagementInfluencing Across DivisionsCollaboration with Stakeholders

Tools & Technologies

LiverampAdobe AAMEpsilonAcxiomIASDoubleVerifyMoat

Industry Keywords

Programmatic MediaDigital MarketingAdvertising ChannelsDisplay AdvertisingSocial Media Advertising

About the role

Key responsibilities & impact

Develop and execute innovative programmatic media strategies and campaigns with Verizon’s marketing team
Oversee media planning on programmatic platforms across select Verizon units
Execute and optimize programmatic media across all inventory types to achieve brand and business objectives
Partner with Yahoo and other partners on product roadmaps and expanding programmatic capabilities into the broader marketplace
Partner with Brand, Business, Search, Social, and Analytics media leaders to support activations
Support Operations, Experience, Technology, and CRM partner units in creating improved digital experiences across touchpoints
Educate internal leadership, media, and advertising teams on emerging programmatic technologies and marketplace developments

Requirements

What you’ll need

Bachelor's degree or four or more years of work experience
Four or more years of relevant experience, demonstrated through work and/or military experience or specialized training
Marketer, agency, or consultative services experience in programmatic media strategy and investment
Experience managing self-serve programmatic channels including display, video, social, dOOH, audio, and native
Experience with primary buying platforms and formats including Yahoo, Google, Amazon, and Trade Desk
Ability to manage projects across multiple stakeholders and influence across divisions, departments, and teams
Experience in data-driven targeting and reach strategy
Programmatic buying experience within agency trade desks, management consultancies, or brands with in-house programmatic capabilities
Knowledge of advertising channels including TV, audio, OOH, display, digital video, and social media
Knowledge of buying methodologies including CPM, CPC, and CPA
Knowledge of the evolution of programmatic media and programmatic purchasing of video, social, display, native, and branded content
Experience making technology adoption recommendations based on awareness of the current and emerging programmatic technology landscape
Experience building and executing programmatic buying strategy
Experience applying data to optimize programmatic buys
Experience leading data-driven media technology such as Liveramp, Adobe AAM, Epsilon, and Acxiom
Experience with ad verification and brand safety tools such as IAS, DoubleVerify, and Moat

Benefits

Comp & perks

Medical, dental, vision, short- and long-term disability insurance
Basic life insurance and supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home and auto insurance
Matched 401(k) savings plan
Up to 8 company-paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Premium pay such as overtime, shift differential, holiday pay, and allowances, depending on the role
Up to 15 days of vacation per year for newly hired employees, increasing with additional service
Hybrid work arrangement with work-from-home flexibility