Senior Director, Loyalty Marketing

Verizon

. Serve as Verizon's primary loyalty strategist and subject matter expert .

Posted 10/23/2026full-timeUnited StatesSenior💰 $190,500 - $332,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in loyalty marketing strategy, customer engagement, and financial modeling of loyalty programs. Proven ability to lead high-performing teams and execute data-driven campaigns that drive measurable business impact.

Highest-signal resume keywords

Loyalty Program StrategyCustomer Engagement OptimizationFinancial Modeling of Loyalty ProgramsC-Level CommunicationPartnership Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data-Driven Campaign ExecutionCustomer Data SegmentationChurn Reduction StrategiesBudget ManagementPredictive Analytics

Soft Skills

Exceptional CommunicationInfluencing SkillsMentoring and LeadershipAdaptabilityCustomer-First Approach

Tools & Technologies

CRM SystemsMarketing Analytics ToolsUX/UI Design IntegrationFinancial Viability Assessment Tools

Industry Keywords

Loyalty MarketingRewards ProgramsSubscription-Based ProgramsExperiential MarketingConsumer Behavior

About the role

Key responsibilities & impact

Serve as Verizon's primary loyalty strategist and subject matter expert
Present program health, competitive positioning, and financial impact to the C-suite and executive leadership
Build, mentor, and inspire a high-performing marketing organization
Recruit and develop talent across product marketing, partnership management, and retention
Architect the marketing strategy for Verizon Shine and Verizon Dollars
Develop the marketing roadmap and cadence for maximizing customer engagement
Lead co-marketing partnership strategy, partner identification, and activation plans
Oversee marketing plans for Verizon Shine and secure and market entertainment, sports, travel, and emerging-brand experiences
Lead the marketing strategy for Verizon Dollars and optimize the earn, track, and redeem lifecycle
Design and execute data-driven lifecycle and CRM campaigns to increase advocacy, reduce churn, and improve NPS
Coordinate cross-functional execution with Product & Business Strategy, Finance, Data Analytics, and Corporate Partnerships
Ensure seamless rewards UX/UI integration within the My Verizon app and financial viability of the rewards structure
Establish and track KPIs including redemption rates, program ROI, incremental revenue, and customer lifetime value
Establish the Marketing Loyalty function and scale acquisition and engagement across wireless and home broadband customers
Build Verizon's loyalty program into a best-in-class consumer loyalty program
Recruit and onboard a high-performing loyalty marketing team
Deliver measurable post-paid churn reduction and generate PR and word-of-mouth through major customer experiences

Requirements

What you’ll need

12-15+ years of progressive marketing experience
At least 7+ years in a senior leadership role building and overseeing large-scale loyalty, rewards, or subscription-based programs
Experience managing multi-million dollar marketing and loyalty budgets
Demonstrated history of driving measurable churn reduction, customer engagement, and significant revenue impact
Exceptional communication and presentation skills
Proven ability to influence, guide, and report to C-level executives
Deep experience negotiating and executing high-profile corporate partnerships and experiential marketing activations at scale
Comfort with customer data segmentation
Experience with financial modeling of loyalty programs
Experience leveraging AI/predictive analytics to personalize customer rewards at enterprise level
Bachelor's degree in Marketing, Business, or a related field
Deep understanding of pop culture, lifestyle trends, and consumer psychology
Understanding of dividend/ledger-based reward systems, corporate balance sheets, and consumer behavior
Customer-first approach to user experience
Ability to thrive in a fast-paced, high-stakes environment and adapt to evolving consumer behaviors and executive mandates

Benefits

Comp & perks

Medical, dental, and vision insurance
Short- and long-term disability insurance
Basic and supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home and auto insurance
Matched 401(k) savings plan
Up to 8 company-paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Other incentives
Premium pay such as overtime, shift differential, holiday pay, and allowances, depending on the role
Up to 15 days of vacation per year for newly hired employees, increasing with additional service
Hybrid work arrangement with work from home and a minimum of three days per week in the office