Senior Manager, Paid Search

Verizon

. Lead paid search from strategic planning, investment, and partner management perspectives .

Posted 9/22/2026full-timeUnited StatesSenior💰 $115,500 - $201,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading paid search strategies, managing SEM functions, and developing data-driven campaigns. Proficient in leveraging AI and large language models to enhance consumer engagement and optimize search marketing outcomes.

Highest-signal resume keywords

SEM Strategy DevelopmentGoogle Ads ManagementData VisualizationTeam Leadership in Search MarketingProject Management Across Stakeholders

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Search Engine MarketingCampaign DevelopmentBid Strategy OptimizationSearch Analysis and ReportingData-Driven TargetingBuying MethodologiesAI Strategy DevelopmentChannel ManagementOptimization TechnologiesEmerging Search Partners

Soft Skills

Exceptional Communication SkillsRelationship Building

Tools & Technologies

Google AdsSearch Ads 360SkaiYahoo!/BingAdobe/OmnitureOnline Report Builders

Industry Keywords

Digital MarketingPaid SearchAdvertising ChannelsConsumer BehaviorSearch Marketing Professionals

About the role

Key responsibilities & impact

Lead paid search from strategic planning, investment, and partner management perspectives
Help lead Verizon's in-house paid search function
Partner with leaders in the digital marketing center of excellence
Recommend and support necessary changes to evolve the SEM operation
Build relationships with external search partners, including emerging partners and optimization technologies
Lead and manage SEM functions for multiple Verizon units
Develop campaigns, bid strategies, optimizations, and channel management
Scale teams to support the SEM operation
Recommend and drive decisions regarding changes to existing technology stacks
Build and manage relationships with external search partners
Oversee execution and resources associated with SEM campaigns
Develop and deploy an AI strategy using AI and large language models to connect consumers to commerce outcomes

Requirements

What you’ll need

Bachelor's degree or four or more years of work experience
Six or more years of relevant experience, demonstrated through work and/or military experience or specialized training
Marketer, agency, or consultative services experience in SEM
Experience leading a technically advanced team of search marketing professionals
Experience with primary buying platforms and formats including Google Ads, Search Ads 360, Skai, Yahoo!/Bing, PLAs, and shopping engines
Ability to manage projects across multiple stakeholders
Openness to exploring new search strategy methods as consumer behavior adapts
Exceptional communication skills
Experience in search analysis and reporting
Data visualization experience
Fluency in data-driven targeting and reach strategy
Knowledge of advertising channels including TV, audio, OOH, display, digital video, and social media
Knowledge of buying methodologies including CPM, CPC, and CPA
Exposure to online report builders such as Adobe/Omniture and ability to build and pull reports

Benefits

Comp & perks

Medical, dental, and vision insurance
Short- and long-term disability insurance
Basic and supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home and auto insurance
Matched 401(k) savings plan
Up to 8 company-paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Other incentives
Premium pay such as overtime, shift differential, holiday pay, and allowances, depending on the role
Up to 15 days of vacation per year for newly hired employees, increasing with additional service