Senior Manager, Paid Search

Verizon

. Lead paid search from strategic planning, investment, and partner management perspectives .

Posted 9/22/2026full-timeUnited StatesSenior💰 $115,500 - $201,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading SEM operations, developing data-driven strategies, and managing relationships with external search partners. Proficient in utilizing advanced technologies and AI to optimize marketing outcomes across multiple channels.

Highest-signal resume keywords

SEM Strategy DevelopmentGoogle AdsSearch Ads 360Data VisualizationTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Search Engine MarketingCampaign DevelopmentBid StrategyOptimization PlansSearch AnalysisData-Driven TargetingBuying MethodologiesProject ManagementAI Strategy DevelopmentReporting

Soft Skills

Exceptional CommunicationRelationship BuildingOpenness to New Strategies

Tools & Technologies

SkaiYahoo!/BingAdobe/OmnitureDigital VideoSocial Media

Industry Keywords

Paid SearchDigital MarketingConsumer BehaviorAdvertising ChannelsEmerging Partners

About the role

Key responsibilities & impact

Lead paid search from strategic planning, investment, and partner management perspectives
Help lead Verizon's in-housed paid search function
Partner with leaders within the digital marketing center of excellence
Develop the in-house SEM operation and recommend necessary changes
Build relationships with external search partners, including emerging partners and optimization technologies
Lead and manage SEM functions for multiple Verizon business units
Develop campaigns, bid strategies, optimization plans, and channel management
Scale teams supporting the SEM operation
Recommend and drive decisions regarding changes to existing technology stacks
Manage external search partner relationships
Oversee execution and resources for SEM campaigns
Develop and deploy an AI strategy using AI and large language models to connect consumers to commerce outcomes

Requirements

What you’ll need

Bachelor's degree or four or more years of work experience
Six or more years of relevant experience required, demonstrated through work and/or military experience or specialized training
Marketer, agency, or consultative services experience in SEM
Experience leading a technically advanced team of search marketing professionals
Experience with and knowledge of Google Ads, Search Ads 360, Skai, Yahoo!/Bing, PLAs, and shopping engines
Ability to manage projects across multiple stakeholders
Openness to exploring new search strategy methods as consumer behavior adapts
Exceptional communication skills
Experience in search analysis and reporting
Data visualization experience
Fluency in data-driven targeting and reach strategy
Knowledge of advertising channels including TV, audio, OOH, display, digital video, and social media
Knowledge of buying methodologies including CPM, CPC, and CPA
Exposure to online report builders such as Adobe/Omniture and ability to build and pull reports

Benefits

Comp & perks

Medical, dental, and vision benefits
Short- and long-term disability insurance
Basic life insurance
Supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home & auto insurance
Matched 401(k) savings plan
Up to 8 company paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Other incentives
Premium pay such as overtime, shift differential, holiday pay, and allowances, depending on the role
Up to 15 days of vacation per year for newly hired employees, increasing with additional service
Hybrid work arrangement with working from home and a minimum of three days per week in the office