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Verizon

Senior Manager, Product Communications

Verizon

. Lead planning and execution of integrated, inclusive proactive communications across consumer devices, accessories, and adjacent services .

Posted 9/15/2026full-timeBasking Ridge • New Jersey • United StatesSenior💰 $115,500 - $201,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading integrated communications strategies and product launches that drive measurable business outcomes. Proficient in managing cross-functional teams and building relationships with media and stakeholders in the consumer electronics sector.

Highest-signal resume keywords
Integrated Communications PlanningProduct Launch ManagementProject ManagementMedia RelationsConsumer Electronics Expertise

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product MarketingCampaign DevelopmentRisk ManagementMessaging FrameworksData Analysis
Soft Skills
Consensus BuildingInfluencing SkillsWritten CommunicationVerbal CommunicationPresentation Skills
Tools & Technologies
AI ToolsProject Management SoftwareMedia Monitoring Tools
Industry Keywords
Consumer ElectronicsPublic RelationsMarketing StrategiesBrand Reputation ManagementTech Media Relationships

About the role

Key responsibilities & impact
  • Lead planning and execution of integrated, inclusive proactive communications across consumer devices, accessories, and adjacent services
  • Translate business priorities into high-impact product launches that drive measurable business outcomes and revenue growth
  • Create connected campaigns and oversee agency execution
  • Lead multi-channel communications strategies for priority product moments
  • Manage OEM partnerships and set and achieve PR metrics tied to sales, conversion, and growth goals
  • Serve as the strategic communications connector across product management, marketing, legal, segment, and local teams
  • Build unified positioning across all channels
  • Drive proactive media strategy and maintain and grow relationships with tech and lifestyle media
  • Manage sensitive issues, risk management, and brand reputation
  • Translate consumer trends and product features into compelling market-differentiating narratives
  • Identify campaign launch risks and draft risk-mitigation messaging
  • Draft spokesperson briefings, messaging frameworks, and executive Q&As
  • Help oversee day-to-day agency workflows, deliverables, timelines, and budgets
  • Partner across brand, marketing, segment, and local teams to ensure unified positioning and connected messaging

Requirements

What you’ll need
  • Bachelor’s degree or four or more years of work experience
  • Six or more years of relevant experience, demonstrated through work and/or military experience or specialized training
  • Track record of leading complex product launches that deliver measurable business results
  • Ability to build consensus, influence cross-functional leaders, and navigate conflicting priorities without direct authority
  • Strong project management skills and history of delivering high-quality work under pressure and tight deadlines
  • Willingness to travel up to 25%
  • Background in consumer electronics, consumer tech, or product marketing/communications
  • Track record of developing integrated communications plans extending beyond traditional public relations into full-funnel marketing strategies
  • Established relationships with key editors, tech reviewers, and lifestyle reporters
  • Experience and appetite related to AI tools
  • Exceptional written, verbal, and presentation skills
  • Willingness to travel as needed

Benefits

Comp & perks
  • Medical, dental, and vision insurance
  • Short- and long-term disability insurance
  • Basic and supplemental life insurance
  • AD&D insurance
  • Identity theft protection
  • Pet insurance
  • Group home and auto insurance
  • Matched 401(k) savings plan
  • Up to 8 company-paid holidays per year
  • Up to 6 personal days per year
  • Paid parental leave
  • Adoption assistance
  • Tuition assistance
  • Other incentives
  • Premium pay such as overtime, shift differential, holiday pay, and allowances, depending on the role
  • Up to 15 days of vacation per year for newly hired employees, increasing with additional service