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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading integrated communications strategies and managing complex product launches that drive measurable business results. Proficient in building consensus among cross-functional teams and navigating conflicting priorities while maintaining strong relationships with media and stakeholders.
Highest-signal resume keywords
Integrated Communications PlanningProject ManagementConsumer Electronics ExperienceMedia RelationsCross-Functional Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product MarketingCampaign DevelopmentRisk Mitigation MessagingMessaging FrameworksSpokesperson Briefings
Soft Skills
Consensus BuildingInfluencing SkillsWritten CommunicationVerbal CommunicationPresentation Skills
Tools & Technologies
AI Tools
Industry Keywords
Consumer TechPublic RelationsBrand Reputation ManagementMedia StrategyProduct Launches
About the role
Key responsibilities & impact- Lead planning and execution of integrated, inclusive proactive communications across consumer devices, accessories, and adjacent services
- Lead multi-channel communications strategies for priority product moments
- Manage OEM partnerships and establish PR metrics tied to sales, conversion, and growth goals
- Serve as strategic communications connector across product management, marketing, legal, segment, and local teams
- Drive proactive media strategy and maintain relationships with technology and lifestyle media
- Manage sensitive issues, risk, and brand reputation
- Translate consumer trends and product features into compelling market narratives
- Identify campaign launch risks and draft risk-mitigation messaging
- Draft spokesperson briefings, messaging frameworks, and executive Q&As
- Help oversee day-to-day agency workflows, campaign deliverables, timelines, and budgets
- Partner across brand, marketing, segment, and local teams to ensure unified positioning and connected messaging
Requirements
What you’ll need- Bachelor’s degree or four or more years of work experience
- Six or more years of relevant experience, demonstrated through work and/or military experience or specialized training
- Track record of leading complex product launches that deliver measurable business results
- Ability to build consensus, influence cross-functional leaders, and navigate conflicting priorities without direct authority
- Strong project management skills and history of delivering high-quality work under pressure and tight deadlines
- Willingness to travel up to 25%
- Background in consumer electronics, consumer tech, or product marketing/communications preferred
- Track record of developing integrated communications plans extending beyond traditional public relations into full-funnel marketing strategies
- Established relationships with key editors, tech reviewers, and lifestyle reporters
- Experience and appetite relating to AI tools
- Exceptional written, verbal, and presentation skills
- Willingness to travel as needed
Benefits
Comp & perks- Medical, dental, and vision insurance
- Short- and long-term disability insurance
- Basic and supplemental life insurance
- AD&D insurance
- Identity theft protection
- Pet insurance
- Group home and auto insurance
- Matched 401(k) savings plan
- Up to 8 company-paid holidays per year
- Up to 6 personal days per year
- Paid parental leave
- Adoption assistance
- Tuition assistance
- Other incentives
- Potential premium pay such as overtime, shift differential, holiday pay, and allowances
- Up to 15 days of vacation per year for newly hired employees, increasing with additional service