Senior Marketing Manager

Verizon

. Execute the base churn program strategy for small and medium businesses, global enterprises, and public sector customers .

Posted 9/29/2026full-timeUnited StatesSenior💰 $105,000 - $201,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing churn management strategies and CRM initiatives, with a strong focus on optimizing customer journeys and managing complex projects across multifunctional teams. Proficient in leveraging customer analytics and marketing best practices to drive successful campaign outcomes.

Highest-signal resume keywords

Churn ManagementCRM ExecutionProject ManagementCustomer AnalyticsMarketing Operations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Churn ManagementCRM ExecutionProject ManagementCustomer AnalyticsMarketing ResearchDirect MarketingSales Best PracticesCampaign Success MeasuresTechnical AdvisoryConsumer Research Methodologies

Soft Skills

Analytical SkillsProblem-SolvingPlanning SkillsCommunication SkillsMultitasking

Tools & Technologies

AdobeSalesforcePegaPOS SystemsDigital PlatformsCRM Systems

Certifications & Qualifications

Bachelor’s DegreeMaster’s Degree in Business AdministrationMaster’s Degree in FinanceMaster’s Degree in MarketingMaster’s Degree in Analytics

Industry Keywords

Customer JourneyRetention StrategiesCampaign LaunchesCross-Functional TeamsDefend Programs

About the role

Key responsibilities & impact

Execute the base churn program strategy for small and medium businesses, global enterprises, and public sector customers
Serve as technical advisor to CRM initiatives
Execute VBG retention strategies into live, functional customer treatments
Lead end-to-end save journey work and orchestration of Defend programs across rep-facing and customer-facing systems
Configure offers and save actions within VBG digital and rep-facing systems
Manage multiple projects and coordinate campaign launches across CRM, Digital, Sales, Telesales, and Care
Ensure save actions remain visible and consistent across digital portals and live representative interactions
Monitor live performance, identify system breaks or offer misfires, and lead immediate triage
Build, maintain, and drive customer journey work for churn/defend programs
Manage relationships across Marketing, Customer Experience, Care, Martech, Digital, and AI teams
Optimize processes and flows across cross-functional teams
Report directly to the Associate Director, Defend Orchestration

Requirements

What you’ll need

Bachelor’s degree or four or more years of work experience
Six or more years of relevant experience, demonstrated through work and/or military experience or specialized training
Six or more years of experience in marketing operations, CRM execution, or churn management
Proven track record of launching live customer treatments in a fast-paced environment
Deep understanding of CRM and Sales platforms and systems, including Adobe, Salesforce, Pega, and POS systems
Experience managing multiple complex projects simultaneously
Experience leading relationships across multifunctional teams
Experience serving as a technical advisor or strategist for CRM and martech initiatives
Experience with marketing research, research strategy, or consumer research methodologies
Understanding of direct marketing and Sales best practices across Email, Direct Mail, SMS, Digital, and Outbound tactics
Strong understanding of customer analytics and campaign success measures
Ability to translate complex technical ideas into concise, simple-to-understand explanations
Ability to work under pressure in a fast-paced environment and multitask across projects
Comfort with continuously changing priorities
Strong analytical, problem-solving, and planning skills
Ability to interface with executive and C-suite leadership
Master’s degree in Business Administration, Finance, Marketing, or Analytics is an additional qualification

Benefits

Comp & perks

Medical, dental, and vision insurance
Short- and long-term disability insurance
Basic life insurance
Supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home and auto insurance
Matched 401(k) savings plan
Up to 8 company-paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Other incentives
Potential premium pay, including overtime, shift differential, holiday pay, and allowances
Up to 15 days of vacation per year for newly hired employees, increasing with additional service
Hybrid work arrangement with work from home and a minimum of three days per week in the office
Award-winning total rewards package