Senior Marketing Manager

Verizon

. Build and run marketing programs for business customers in Enterprise and Public Sector segments .

Posted 9/29/2026full-timeUnited StatesSenior💰 $105,000 - $201,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Marketing, particularly within Enterprise and Public Sector segments, leveraging data analytics to inform marketing strategies and drive growth. Proficient in developing and executing data-driven marketing programs that enhance customer retention and optimize ROI.

Highest-signal resume keywords

B2B Marketing ExperienceData-Driven Marketing StrategyMarketing Automation and CRM PlatformsCustomer Lifecycle ManagementGrowth and Retention Strategies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Program DevelopmentCustomer Behavioral AnalysisDirect Marketing TacticsOmnichannel CampaignsMarketing AnalyticsSegmentation StrategiesROI MeasurementCreative Brief DevelopmentTrends AssessmentProduct Propensity Modeling

Soft Skills

Ability to Drive ResultsThought LeadershipEffective CommunicationCollaborationAdaptability

Tools & Technologies

AdobeSalesforce (SFDC)Database Marketing ToolsMarketing Automation Platforms

Certifications & Qualifications

Bachelor’s Degree in MarketingMBA in Marketing (Preferred)

Industry Keywords

Enterprise SegmentPublic Sector SegmentWireless ProductsWireline ProductsCustomer Insights

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Build and run marketing programs for business customers in Enterprise and Public Sector segments
Analyze detailed customer behavioral data and design and implement marketing programs to accelerate account growth and reduce churn
Identify targeting and content opportunities through business segmentation, decision maker characteristics and industry-specific needs
Work with external agency partners and internal sales, finance, operations, WCC and marketing teams to build and execute programs
Determine program effectiveness and ROI and recommend improvements
Develop growth and retention strategies around key stages in the customer lifecycle
Build and drive data-driven base marketing campaigns and omnichannel campaigns across email, digital and outbound calling
Develop briefs and influence creative development of core touchpoints
Collaborate with business analytics and database marketing teams to recommend product propensity and revenue growth model opportunities
Analyze customer behavior, segment trends and historical data to develop targeting and testing strategies
Understand competitive landscape, purchasing behavior and drivers of growth and churn, translating insights into actionable tactics
Drive growth and retention strategies focused on increasing revenue and protecting the customer base

Requirements

What you’ll need

Bachelor’s degree in Marketing, Finance, or four or more years of work experience
Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training
Experience using data and analytics to inform marketing strategy
MBA in Marketing (preferred)
B2B Marketing experience, especially in Enterprise & Public Sector segments
Proven track record of loyalty & growth marketing ideation and execution
Understanding of direct marketing tactics (DM, EM, Digital & Outbound Calling)
Solid understanding of wireless and wireline products and customers
Strong understanding of B2B marketing analytics and measurement
Ability to translate complex ideas and express them in concise, simple to understand ways
Ability to drive results at all levels, regardless of reporting structures
Thought leadership, trends assessment and customer insights
Experience with marketing automation and CRM platforms (eg Adobe, SFDC)
Experience working for a technology company
Ability to work under pressure on multiple projects simultaneously while meeting deadlines with frequent interruptions and redefined priorities

Benefits

Comp & perks

Medical, dental, vision, short and long term disability insurance
Basic life insurance and supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home & auto insurance
Matched 401(k) savings plan
Up to 8 company paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Other incentives
Premium pay such as overtime, shift differential, holiday pay, allowances, etc., depending on the role
Up to 15 days of vacation per year for newly hired employees, increasing with additional service
Hybrid work arrangement