Senior Marketing Manager, Product Engagement

Verizon

. Own and execute the Product Engagement Marketing strategy to accelerate feature adoption, deepen platform utilization, and drive user stickiness .

Posted 11/11/2026full-timeUnited StatesSenior💰 $115,500 - $201,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Product Engagement Marketing, focusing on feature adoption and user retention through targeted campaigns and in-product interventions. Proficient in utilizing product analytics and behavioral data to drive strategic marketing initiatives and enhance user experience.

Highest-signal resume keywords

Product Engagement MarketingIn-Product MarketingDigital Adoption PlatformsBehavioral AnalyticsSaaS Retention Dynamics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Feature Adoption RatesUser Retention StrategiesA/B TestingGuide CreationSegmentationMicro-Copy DevelopmentKPI MonitoringCampaign DesignUsage Data AnalysisGovernance Frameworks

Soft Skills

Excellent Written CommunicationCollaboration

Tools & Technologies

PendoSalesforce Marketing CloudMarketoPendo AnalyticsGainsight PX

Industry Keywords

B2B SaaSProduct-Led GrowthCustomer MarketingLifecycle MarketingTelematicsIoT

Tech Stack

Tools & technologies

CloudIoT

About the role

Key responsibilities & impact

Own and execute the Product Engagement Marketing strategy to accelerate feature adoption, deepen platform utilization, and drive user stickiness
Partner with Product Management and Product Marketing to turn roadmaps, releases, and updates into targeted engagement campaigns
Identify usage drop-off points, behavioral friction, and adoption barriers
Design proactive in-app and out-of-product interventions to increase usage depth
Serve as marketing subject matter expert and primary owner of in-product engagement platforms such as Pendo
Oversee guide architecture, banners, resource centers, and tooltips
Design, build, deploy, and maintain targeted in-product guides and contextual walkthroughs
Establish in-product communication governance, priority matrices, and frequency-capping rules with Product and UX
Architect behavior-triggered out-of-product touchpoints such as milestone emails, dormant-feature reactivation sequences, and tip digests
Integrate product behavioral triggers into marketing automation systems
Define, monitor, and report product engagement KPIs including feature adoption rates, time-to-first-use, DAU/MAU ratios, guide conversion, and in-app drop-off
Establish A/B testing across copy, formatting, behavioral targeting, and delivery timing
Synthesize product analytics and feedback into recommendations for Product, UX, and Marketing leadership

Requirements

What you’ll need

Bachelor's degree or four or more years of work experience
Six or more years of relevant experience, demonstrated through work and/or military experience or specialized training
Six or more years of progressive experience in B2B SaaS marketing, specializing in product engagement marketing, in-product marketing, product-led growth, customer marketing, or lifecycle marketing
Hands-on experience with digital adoption/in-product platforms, including guide creation, tagging, analytics, and segment building
Experience designing programs that measurably increase product adoption, feature usage, and user retention
Experience using product usage data and behavioral analytics to segment audiences and trigger targeted communications
Experience collaborating across Product Management, UX, Product Marketing, Customer Success, and Marketing Operations
Strong knowledge of SaaS retention dynamics and how early feature adoption mitigates long-term churn
Experience distilling complex software workflows into concise, intuitive micro-copy and user guidance
Experience in Pendo, Gainsight PX, or similar platforms preferred
Experience in fleet management, telematics, IoT, or complex multi-persona enterprise B2B SaaS environments preferred
Proficiency with Salesforce Marketing Cloud, Marketo, and product analytics tools such as Pendo Analytics preferred
Experience establishing in-product governance frameworks across multi-application ecosystems preferred
Excellent written communication skills

Benefits

Comp & perks

Medical, dental, and vision insurance
Short- and long-term disability insurance
Basic and supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home and auto insurance
Matched 401(k) savings plan
Up to 8 company-paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Other incentives
Premium pay opportunities including overtime, shift differential, holiday pay, and allowances
Up to 15 days of vacation per year for newly hired employees, increasing with additional service
Hybrid work arrangement with work from home and a minimum of three days per week in the office