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Verizon

Senior Marketing Manager, Product Engagement

Verizon

. Own and execute the comprehensive Product Engagement Marketing strategy to accelerate feature adoption, deepen platform utilization, and drive user stickiness .

Posted 11/11/2026full-timeUnited StatesSenior💰 $115,500 - $201,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in Product Engagement Marketing, focusing on feature adoption and user retention through targeted in-product strategies and behavioral analytics. Proficient in leveraging digital adoption platforms and marketing automation to enhance user experience and drive engagement metrics.

Highest-signal resume keywords
Product Engagement MarketingIn-Product MarketingBehavioral AnalyticsDigital Adoption PlatformsSaaS Retention Dynamics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Feature Adoption StrategiesUser Retention ProgramsAudience SegmentationA/B TestingMicro-Copy Design
Soft Skills
Excellent Written Communication
Tools & Technologies
PendoSalesforce Marketing CloudMarketoPendo AnalyticsGainsight PX
Industry Keywords
B2B SaaSProduct-Led GrowthCustomer MarketingLifecycle MarketingMulti-Persona Enterprise

Tech Stack

Tools & technologies
CloudIoT

About the role

Key responsibilities & impact
  • Own and execute the comprehensive Product Engagement Marketing strategy to accelerate feature adoption, deepen platform utilization, and drive user stickiness
  • Partner with Product Management and Product Marketing to turn product roadmaps, releases, and updates into targeted engagement campaigns
  • Identify usage drop-off points, behavioral friction, and adoption barriers, and design proactive interventions
  • Serve as the Marketing subject matter expert and primary owner of in-product engagement platforms such as Pendo
  • Oversee guide architecture, banners, resource centers, and tooltips
  • Design, build, deploy, and maintain targeted in-product guides and contextual walkthroughs
  • Establish in-product communication governance, priority matrices, and frequency-capping rules with Product and UX
  • Architect behavior-triggered out-of-product touchpoints, including milestone emails, feature reactivation sequences, and tip digests
  • Integrate product behavioral triggers into marketing automation systems
  • Define, monitor, and report product engagement KPIs, including feature adoption rates, time-to-first-use, DAU/MAU ratios, guide conversion, and in-app drop-off
  • Establish an A/B testing program across copy, formatting, behavioral targeting, and delivery timing
  • Synthesize product analytics and feedback into recommendations for Product, UX, and Marketing leadership
  • Work cross-functionally as a senior individual contributor across Customer Marketing, Product Management, UX, Customer Experience, and Customer Success

Requirements

What you’ll need
  • Bachelor's degree or four or more years of work experience
  • Six or more years of relevant experience required, demonstrated through work and/or military experience or specialized training
  • Six or more years of progressive experience in B2B SaaS marketing, specializing in product engagement marketing, in-product marketing, product-led growth (PLG), customer marketing, or lifecycle marketing
  • Hands-on experience with digital adoption/in-product platforms, including guide creation, tagging, analytics, and segment building
  • Experience designing programs that measurably increase product adoption, feature usage, and user retention
  • Experience using product usage data and behavioral analytics to segment audiences and trigger targeted communications
  • Experience collaborating across Product Management, UX, Product Marketing, Customer Success, and Marketing Operations
  • Strong knowledge of SaaS retention dynamics and how early feature adoption mitigates long-term churn
  • Experience distilling complex software workflows into concise, intuitive micro-copy and user guidance
  • Experience in Pendo, Gainsight PX, or similar platforms preferred as an additional qualification
  • Experience in fleet management, telematics, IoT, or complex multi-persona enterprise B2B SaaS environments preferred as an additional qualification
  • Proficiency with Salesforce Marketing Cloud, Marketo, and product analytics tools such as Pendo Analytics preferred as an additional qualification
  • Experience establishing in-product governance frameworks across multi-application ecosystems preferred as an additional qualification
  • Excellent written communication skills

Benefits

Comp & perks
  • Medical, dental, and vision insurance
  • Short- and long-term disability insurance
  • Basic and supplemental life insurance
  • AD&D insurance
  • Identity theft protection
  • Pet insurance
  • Group home and auto insurance
  • Matched 401(k) savings plan
  • Up to 8 company-paid holidays per year
  • Up to 6 personal days per year
  • Paid parental leave
  • Adoption assistance
  • Tuition assistance
  • Premium pay such as overtime, shift differential, holiday pay, and allowances, depending on the role
  • Up to 15 days of vacation per year for newly hired employees, increasing with additional service
  • Incentive-based compensation with potential to earn more