Senior Product Marketing Manager

Verizon

. Drive cross-functional alignment, portfolio roadmap strategy, brand value propositions, and operational execution across mobile initiatives, connected devices, house of brands, channel strategy, and OEM partnerships .

Posted 10/5/2026full-timeUnited StatesSenior💰 $115,500 - $201,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving cross-functional alignment and strategy development for mobile initiatives and connected devices, leveraging consumer insights and data analysis to inform product decisions. Proficient in managing OEM partnerships and executing brand value propositions while maintaining strong organizational and communication skills.

Highest-signal resume keywords

Cross-Functional AlignmentConsumer Insights AnalysisProject ManagementStrategy DevelopmentPresentation Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisMarket SegmentationProduct ManagementMarketing ResearchSQLMicrosoft ExcelPowerPointG-SuiteProblem-SolvingOrganizational Skills

Soft Skills

Self-MotivatedCuriousAdaptableExcellent CommunicationExecutive Presence

Certifications & Qualifications

Bachelor's DegreeMaster's Degree (MBA Preferred)

Industry Keywords

Wireless IndustryTelecommunicationsPrepay SectorHouse of BrandsChannel StrategyOEM Partnerships

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Drive cross-functional alignment, portfolio roadmap strategy, brand value propositions, and operational execution across mobile initiatives, connected devices, house of brands, channel strategy, and OEM partnerships
Serve as the business unit liaison through regular leadership syncs, competitive analyses, and executive deck creation
Collaborate with brand, CMI, implementation, leadership, marketing, and base teams on product and capital planning strategies
Lead House of Brands strategy, coordinating stakeholders and connecting market sizing, segmentation, and key initiatives
Align channel and brand leads on annual strategy while integrating marketing and base teams
Manage OEM support through weekly and bi-weekly syncs, monthly partner meetings, and external support decks
Develop new mobile value propositions and participate in the approval process
Drive Connected Devices strategy, capital planning, and execution with brand and implementation leads
Identify phased House of Brands strategies focused on market segmentation and sizing
Establish formal processes to unify channel strategy across brand, marketing, and base teams
Oversee OEM partner relationships, meetings, and external presentation support
Cultivate a positive winning mindset for the portfolio
Motivate partners through passion and excitement for the brand and business

Requirements

What you’ll need

Bachelor’s degree or four or more years of work experience
Six or more years of relevant experience through work and/or military experience, or specialized training
Strong analytic approach and data-based judgment
Experience leveraging consumer insights to drive product decisions
Attention to detail and excellent organization skills
Ability to manage multiple projects and responsibilities
High proficiency with Microsoft Excel, PowerPoint, and G-Suite products
Self-motivated, curious, and adaptable to changing priorities
Master’s degree, ideally an MBA, preferred
Management consulting or product management experience preferred
Excellent problem-solving skills
Excellent written and verbal communication skills
Experience with marketing research, research strategy, or consumer research methodologies
Experience in the wireless or telecommunications industry, preferably in the prepay sector
Experience in strategy development
Excellent presentation development skills
Demonstrated executive presence and influence skills
High proficiency with SQL
Willingness to travel domestically

Benefits

Comp & perks

Medical, dental, and vision insurance
Short- and long-term disability insurance
Basic life insurance
Supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home and auto insurance
Matched 401(k) savings plan
Up to 8 company-paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Other incentives
Potential premium pay such as overtime, shift differential, holiday pay, and allowances
Up to 15 days of vacation per year for newly hired employees, increasing with additional service
Hybrid work arrangement with work from home and a minimum of three days per week in the office