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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing localized marketing strategies, managing regional budgets, and leading cross-functional teams to achieve corporate goals. Proficient in project management and delivering executive-level presentations while maintaining strong partnerships and communication with leadership.
Highest-signal resume keywords
Localized Marketing StrategiesProject ManagementRetail Operations ExperienceExecutive-Level PresentationsCross-Functional Team Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Budget ManagementEvent Activation PlanningPost-Campaign ReportingKPI MonitoringSponsorship Management
Soft Skills
Leadership SkillsPartnership SkillsVerbal CommunicationWritten CommunicationAdaptability
Tools & Technologies
Google G SuiteRetail Systems
Certifications & Qualifications
Bachelor's DegreeMaster's Degree Preferred
Industry Keywords
Consumer SalesMarket-Specific CampaignsCommunity SponsorshipsConfidential Information HandlingField Communications
About the role
Key responsibilities & impact- Develop and execute multi-market, localized marketing strategies aligned with corporate goals and regional dynamics
- Act as the primary marketing point of contact for Area and Region Consumer Sales Leadership
- Maintain and govern regional marketing efforts, local guidelines, and budget approvals
- Plan, lead, and measure market-specific event activations, community sponsorships, and marketing campaigns
- Manage, track, and optimize regional budgets and event expenses
- Conduct comprehensive post-campaign reporting and monitor Area and Region KPIs
- Manage sponsorships, partner relationships, assets, contracts, and budgets across Consumer Sales organizations
- Lead end-to-end marketing strategies, local event activations, co-op programs, and partner enablement
- Manage LOA policies and procedures, store visit workflows, and field communications
- Serve as the centralized point of contact for ticket allocation across all VCG channels
- Partner with leadership to ensure strategic alignment across operational objectives
Requirements
What you’ll need- Bachelor’s degree or four or more years of work experience
- Six or more years of relevant experience, demonstrated through work and/or military experience or specialized training
- Experience in project management
- Experience creating and presenting executive-level presentations
- Retail operations and retail sales experience
- Experience working in a cross-functional team environment with changing and evolving roles and responsibilities
- Experience handling confidential information and forward-looking data
- Master’s degree preferred
- Strong leadership and partnership skills
- High proficiency with Google G Suite
- Exceptional verbal and written communication skills and experience delivering to senior leadership
- Understanding of retail systems/tools
- Three or more years of experience managing multiple priorities, complex projects, and large cross-functional teams to deliver quality results
Benefits
Comp & perks- Medical, dental, and vision insurance
- Short- and long-term disability insurance
- Basic and supplemental life insurance
- AD&D insurance
- Identity theft protection
- Pet insurance
- Group home and auto insurance
- Matched 401(k) savings plan
- Up to 8 company-paid holidays per year
- Up to 6 personal days per year
- Paid parental leave
- Adoption assistance
- Tuition assistance
- Premium pay opportunities including overtime, shift differential, holiday pay, and allowances
- Up to 15 days of vacation per year for newly hired employees, increasing with additional service
- Hybrid work arrangement with work-from-home days and a minimum of three days per week in the office
- Incentive-based compensation with potential to earn more