Senior Strategist, Paid Search

Verizon

. Manage SEM functions for multiple units within Verizon .

Posted 10/27/2026full-timeUnited StatesSenior💰 $91,500 - $159,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing SEM functions, developing campaigns, and optimizing bid strategies while leveraging AI and large language models to enhance marketing effectiveness. Proficient in search analysis, reporting, and data visualization to drive revenue and improve performance efficiencies.

Highest-signal resume keywords

SEM Campaign ManagementGoogle AdsSearch Ads 360Data VisualizationAI Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Search AnalysisBid StrategiesPerformance MaxCPCCPMCPADigital MarketingMarketing ReportingChannel ManagementAdvertising Channels

Soft Skills

Exceptional Communication SkillsProject Management

Tools & Technologies

SkaiYahoo!/BingAdobe/OmnitureOnline Report Builders

Industry Keywords

Marketing EffectivenessConsumer BehaviorEmerging Search PartnersOptimization TechnologiesIn-House SEM Operations

About the role

Key responsibilities & impact

Manage SEM functions for multiple units within Verizon
Develop campaigns, bid strategies, optimizations, and channel management
Recommend changes to existing technology stacks
Assist relationships with external search partners, including emerging search partners and optimization technologies
Oversee execution associated with SEM campaigns
Assist in paid search strategic planning, investment, and partner management
Partner with digital marketing center-of-excellence leaders to drive marketing effectiveness and efficiencies
Help evolve SEM operations as an in-house team
Develop and deploy an AI strategy using AI and large language models to connect consumers to commerce outcomes
Conduct search analysis and reporting

Requirements

What you’ll need

Bachelor's degree or four or more years of work experience
Four or more years of relevant experience required, demonstrated through work and/or military experience or specialized training
Marketer, agency, or consultative services experience in SEM
Experience with primary buying platforms and formats including Google Ads, Search Ads 360, Skai, Yahoo!/Bing, Performance Max, PLAs, and shopping engines
Experience in search analysis and reporting
Analytical skills in developing marketing reports that enhance SEM performance efficiencies
Ability to manage projects across multiple stakeholders
Exceptional communication skills
Data visualization experience
Fluency in data-driven targeting and revenue-driving strategy
Knowledge of advertising channels including TV, audio, OOH, display, digital video, and social media
Knowledge of buying methodologies including CPM, CPC, and CPA
Exposure to online report builders such as Adobe/Omniture and ability to build and pull reports
Openness to exploring new search strategy methods as consumer behavior adapts
Knowledge of AI and large language models

Benefits

Comp & perks

Medical, dental, and vision insurance
Short- and long-term disability insurance
Basic and supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home and auto insurance
Matched 401(k) savings plan
Up to 8 company-paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Premium pay opportunities including overtime, shift differential, holiday pay, and allowances
Up to 15 days of vacation per year for newly hired employees, increasing with additional service
Hybrid work arrangement with work from home and a minimum of three days per week in the office