Partner Marketing Programs Manager

Versapay

. Build and execute marketing programs for ERP/VAR, ISV, and Financial Institution partners, including campaigns, partner communications, campaign-in-a-box programs, and demand generation initiatives .

Posted 11/12/2026full-timeRemote • United StatesMid-LevelSenior💰 $120,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing and partner enablement, with a strong focus on developing marketing programs, sales training, and content creation tailored for Financial Institution partners. Proven ability to manage multiple projects, collaborate across teams, and translate technical product information into effective partner-facing materials.

Highest-signal resume keywords

B2B MarketingPartner MarketingContent DevelopmentSales TrainingProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign DevelopmentEmail MarketingLanding Page CreationPresentation DesignOne-Pager DevelopmentDemand GenerationProduct EducationEnablement Material DevelopmentPerformance TrackingWebinar Execution

Soft Skills

Strong Writing SkillsAdaptabilityCollaborationProblem-SolvingTime Management

Industry Keywords

Financial InstitutionBankingFintechPaymentsERPEnterprise TechnologyPartner SalesField MarketingDemand GenerationEcosystem Marketing

Tech Stack

Tools & technologies

ERP

About the role

Key responsibilities & impact

Build and execute marketing programs for ERP/VAR, ISV, and Financial Institution partners, including campaigns, partner communications, campaign-in-a-box programs, and demand generation initiatives
Create and adapt partner content including emails, landing pages, one-pagers, presentations, sales materials, and campaign assets
Develop partner enablement materials such as partner decks, solution overviews, battlecards, playbooks, talking points, and campaign-specific enablement
Build and maintain sales training and product education for Financial Institution partners
Translate product capabilities, positioning, use cases, and updates into practical training
Support Financial Institution partner sales readiness and product knowledge
Execute marketing for key partner events, including promotion, landing pages, email campaigns, communications, speaker support, collateral, and follow-up
Run webinars and broader marketing programs contributing to pipeline
Collaborate with Partner Sales, Events, Demand Generation, Content, Product Marketing, and other teams
Turn one-off partner requests into repeatable programs across partners and channels
Track program performance and improve future campaigns and partner activation

Requirements

What you’ll need

3–6+ years of experience in B2B marketing, partner marketing, field marketing, demand generation, or a related role
Experience building and executing marketing programs from planning through launch
Strong writing and content development skills, with the ability to adapt messaging for different audiences
Experience creating marketing materials such as presentations, one-pagers, campaign assets, emails, and landing pages
Experience developing sales training, product education, or enablement materials that help partner-facing teams communicate product value and use cases
Ability to learn product capabilities and positioning quickly, work with subject-matter experts, and translate technical information into practical partner-facing guidance
Comfortable working across multiple teams and managing several programs at once
Strong project management skills and a bias toward getting things done
Experience working with channel, partner, field, or ecosystem marketing is a plus
Experience supporting Financial Institution partners, or working in banking, fintech, payments, ERP, or enterprise technology, is a plus
Comfortable operating in a fast-paced environment where priorities can change, and you're expected to figure things out along the way