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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing the MarTech stack, including HubSpot and Salesforce, while executing multi-channel campaigns and leveraging analytics tools like GA4 to drive marketing performance and ROI.
Highest-signal resume keywords
B2B Marketing ExperienceHubSpot ProficiencySalesforce ProficiencyGA4 KnowledgeMulti-Channel Campaign Execution
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
MarTech Stack OptimizationLead ManagementData Quality ImprovementSegmentationAutomationCampaign Performance ReportingAccount-Based MarketingDigital Performance AnalysisEmerging MarTech ToolsAI-Powered Search Visibility
Soft Skills
Analytical SkillsStakeholder ManagementCross-Functional Collaboration
Tools & Technologies
HubSpotSalesforceGA4Google Search ConsoleGoogle Tag ManagerMicrosoft Clarity
Industry Keywords
B2B MarketingTechnologyCloud ServicesProfessional ServicesPaid Media
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Own and optimise the MarTech stack, including HubSpot, Salesforce and LinkedIn
- Improve workflows between marketing and sales
- Build dashboards covering website performance, campaigns, leads, pipeline contribution and marketing ROI
- Improve segmentation, automation, lead management and data quality
- Execute and optimise multi-channel campaigns from planning through performance reporting
- Use GA4, Google Search Console, Google Tag Manager and Microsoft Clarity to improve digital performance and conversion
- Build targeted audiences and retargeting programmes for priority accounts
- Explore emerging MarTech, AI and generative AI tools, including traditional and AI-powered search visibility
- Partner with internal specialists on thought leadership and campaigns for technical audiences
- Work as a hands-on individual contributor with Marketing, Growth and Practice teams
Requirements
What you’ll need- B2B marketing experience, ideally within technology, cloud or professional services
- Hands-on experience with HubSpot, Salesforce or similar CRM/automation platforms
- Experience delivering multi-channel campaigns end-to-end
- Working knowledge of GA4, paid media and digital performance
- Strong analytical skills and ability to turn insights into clear actions
- Stakeholder management and cross-functional collaboration skills
- Interest in MarTech, automation and AI
- Experience with account-based marketing; partner co-marketing would be a bonus
Benefits
Comp & perks- Flexibility and autonomy around when you work
- Craft 180 Program for ongoing skill and capability development
- Salary packaging
- Purchased leave
- Novated leasing options
- Health and wellbeing initiatives supporting mental, physical, emotional and financial wellbeing
- Regular social activities
- Reward and recognition programmes
- Diverse projects and initiatives supporting career development
- Accommodations throughout the interview process