Senior Customer, Content Marketing Manager

Vetcove

. Plan and write communications about new features, offerings, and product updates for veterinary clinics .

Posted 9/16/2026full-timeRemote • United StatesSenior💰 $100,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in customer marketing and content creation, with a strong focus on project management and collaboration across teams. Proficient in developing educational resources and engaging content for veterinary clinics and pet parents, leveraging data to refine strategies.

Highest-signal resume keywords

Customer Marketing ExperienceContent Marketing SkillsProject Management ExpertiseVideo Production CoordinationStrong Writing And Editing Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentVideo Content ProductionProject ManagementContent Calendar ManagementData AnalysisCase Study CreationScriptingContent ReviewEngagement Program ManagementBudget Management

Soft Skills

Relationship BuildingAttention To DetailIndependent WorkCreative Problem SolvingCollaboration

Tools & Technologies

CRM CommunicationsSocial Media PlatformsContent Management SystemsVideo Editing SoftwareEngagement Tracking Tools

Industry Keywords

Veterinary CareAnimal HealthB2B SoftwareHealthcare MarketingCustomer Success

About the role

Key responsibilities & impact

Plan and write communications about new features, offerings, and product updates for veterinary clinics
Maintain a consistent content calendar and voice across clinic communications
Identify customer stories, interview clinics, capture measurable results, and produce case studies
Develop and manage clinic engagement programs, including swag, food deliveries, and other gestures
Own engagement-program budgets, vendor relationships, logistics, and execution
Create short educational videos and supporting resources for pet parents on medication administration and at-home care
Manage scripting, veterinary subject matter expert coordination, production, and content review
Partner with Product to bring educational resources into Home Delivery and practice management platforms, CRM communications, mobile experiences, and other clinic touchpoints
Collaborate with manufacturers and supply chain partners to develop educational resources
Create content playbooks, templates, and an organized resource library
Establish workflows for content requests, review, publishing, and updates
Shape Vetcove’s voice across its website, social media, and external announcements
Track content engagement, usage, and customer feedback
Refine communications, improve educational resources, and prioritize initiatives based on insights

Requirements

What you’ll need

5+ years of experience in customer marketing, content marketing, or community marketing, ideally at a B2B software or healthcare company
Excellent writing and editing skills, with the ability to make complex topics clear and adapt content for veterinary teams, pet parents, and partners
Experience taking content or marketing programs from initial concept through launch, with direct responsibility for execution
Strong project management skills, with the ability to manage multiple workstreams, deadlines, vendors, and review processes
Experience producing video content or coordinating production, including scripting, working with subject matter experts, and managing external creators
Strong relationship building skills and comfort collaborating across Product, Sales, Customer Success, and external partners
Sound editorial judgment and attention to detail, including knowing when content requires expert input or review
Comfort using engagement data and customer feedback to evaluate and improve your work
Ability to work independently, bring structure to new initiatives, and balance creative ideas with practical execution
Genuine interest in veterinary care and creating content that helps clinics and pet parents succeed
Experience in animal health is a plus but not required
Must be legally authorized to work in the United States
Work visa sponsorship is unavailable
Successful completion of a background check required
Four-year degree requested in the application form

Benefits

Comp & perks

100% remote within the USA
Medical, Dental, and Vision Insurance
Automatic 401k contribution
Employee referral program
At home office set up
Bi-annual company retreats
Open vacation policy
Equity
Monthly team events
Bonus