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Viatris

Global Omnichannel Innovation & Launch Portfolio Lead

Viatris

. Partner with Global Brand and Global Launch Teams to integrate Customer Engagement and Omnichannel strategy into launch planning .

Posted 10/14/2026full-timeRemote • Spain, Germany, Portugal, ItalySeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Customer Engagement and Omnichannel strategy, with a strong focus on designing integrated engagement models and optimizing customer journeys. Proven ability to translate brand strategies into actionable plans while collaborating across Global and Local teams in the pharmaceutical marketing sector.

Highest-signal resume keywords
Pharmaceutical Marketing ExperienceCustomer Engagement StrategyOmnichannel ActivationCustomer Journey DesignStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Customer EngagementOmnichannel StrategyDigital MarketingCRMCustomer Data ManagementSegmentationContent ManagementMarketing AutomationPerformance MeasurementKPI Definition
Soft Skills
Influencing SkillsStakeholder ManagementAnalytical MindsetCommunication SkillsPresentation Skills
Tools & Technologies
CRM SystemsDigital ChannelsAnalytics ToolsContent Management SystemsEmail Marketing Platforms
Industry Keywords
PharmaceuticalGo-to-Market ModelsField ForceMarket AccessLaunch Excellence

Tech Stack

Tools & technologies
Go

About the role

Key responsibilities & impact
  • Partner with Global Brand and Global Launch Teams to integrate Customer Engagement and Omnichannel strategy into launch planning
  • Translate brand strategy, customer insights and launch objectives into Customer Engagement strategies, journeys and activation principles
  • Define channel mix, sequencing, cadence and touchpoint roles across customer journeys
  • Lead end-to-end customer journey design for innovative assets from pre-launch through post-launch acceleration
  • Design integrated engagement models combining Field Force, CRM, digital channels, scientific engagement, events, websites, email, social/media and emerging channels
  • Explore personalization, dynamic engagement and digital opportunities for patients
  • Connect innovative launch requirements with CRM, customer data, content management, digital channels, analytics, performance measurement and AI-enabled capabilities
  • Translate launch needs into business requirements and support engagement orchestration and execution
  • Co-create locally relevant Customer Engagement models with priority and early-launch markets
  • Support markets in translating global engagement strategies into actionable launch plans
  • Drive launch readiness through milestones, dependencies and readiness criteria
  • Identify execution gaps and coordinate corrective actions across Global and Local teams
  • Define Customer Engagement KPIs and measurement approaches
  • Optimize engagement using customer and channel signals
  • Capture launch learnings and develop reusable Viatris omnichannel capabilities and launch frameworks

Requirements

What you’ll need
  • Significant experience in pharmaceutical marketing, omnichannel, digital, customer engagement, or launch excellence
  • Demonstrated experience supporting new product launches and/or innovative brands
  • Strong understanding of pharmaceutical Go-to-Market models and the interaction between Marketing, Field Force, Medical and Market Access
  • Experience designing customer journeys and integrated Field + Digital engagement strategies or pure digital activation
  • Good understanding of CRM, customer data, segmentation, personalization, content and marketing automation
  • Ability to translate strategic ambitions into practical, executable and measurable plans
  • Experience working across Global and Local teams in a complex matrix organization
  • Strong influencing and stakeholder management skills, with the ability to lead without formal authority
  • Ability to operate effectively in a fast-moving and evolving environment
  • Strong analytical mindset and focus on measurable business impact
  • Excellent communication and presentation skills
  • Fluent English

Benefits

Comp & perks
  • Competitive salaries
  • Benefits
  • Inclusive environment
  • Equal opportunity employment