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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in integrated digital marketing strategy, including paid and owned channels, CRM, social media, and web tactics. Proficient in campaign measurement, audience planning, and compliance within the pharmaceutical industry.
Highest-signal resume keywords
Integrated Digital Marketing StrategyCampaign MeasurementAudience PlanningPharmaceutical Promotional Review ProcessesSalesforce Marketing Cloud
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Marketing StrategyCampaign MeasurementAudience SegmentationData OptimizationPerformance Insights
Soft Skills
Cross-Functional CollaborationProblem SolvingCommunicationCoaching and DevelopmentReport Writing
Tools & Technologies
Salesforce Marketing CloudSalesforce Life Sciences CloudGoogle Analytics 4Meta Business Manager
Industry Keywords
Pharmaceutical Marketing ComplianceDigital TacticsCustomer Engagement ProgramsBrand ObjectivesStakeholder Management
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Lead digital marketing strategy and execution for assigned brands and business priorities
- Translate brand objectives and customer needs into integrated digital marketing strategies and channel plans
- Provide strategic direction across paid, owned, CRM, social, web, and other digital tactics managed internally and by partner agencies
- Partner with the Paid Media Director to align paid media with brand goals, audiences, and timelines
- Collaborate with Brand leads and other partners across the matrixed organization
- Oversee execution against strategy, connecting tactics to objectives, audiences, and measurement
- Use performance insights and data to optimize digital marketing plans and identify opportunities for pilots and testing
- Manage agency and partner relationships
- Coach and develop team members and contribute to broader Digital Marketing capability building
- Perform other duties as assigned
Requirements
What you’ll need- Minimum of a Bachelor's degree (or equivalent)
- Minimum of 2–4 years of experience
- Knowledge of integrated digital marketing strategy; paid and owned channels, CRM, social, and web
- Knowledge of campaign measurement, audience planning and segmentation, pharmaceutical promotional review processes, and applicable marketing compliance
- Ability to translate brand and customer objectives into actionable plans
- Ability to manage cross-functional stakeholders and agencies
- Ability to interpret marketing performance, prioritize work, and coordinate execution
- Ability to read and interpret complex business and/or technical documents
- Ability to write comprehensive reports and detailed business correspondence
- Ability to work with managers or directors and communicate ambiguous concepts
- Ability to present to groups across the organization
- Ability to solve complex problems using independent judgment and analysis
- Ability to perform computations such as percentages, ratios, and rates
- Proficiency in speaking, comprehending, reading, and writing English
- Periodic travel is required
- Additional capabilities such as Salesforce Marketing Cloud, Salesforce Life Sciences Cloud, Google Analytics 4 (GA4), Meta Business Manager, audience segmentation, MLR review, and coordinated customer engagement programs are preferred, not prerequisites
Benefits
Comp & perks- Competitive salaries
- Benefits
- Inclusive environment
- Equal opportunity employment