Senior Manager, Paid Media

Viatris

. Lead Paid Media capability across the US portfolio, providing senior expertise, investment accountability, and guidance for integrated Digital Marketing strategies .

Posted 11/5/2026full-timeRemote • United StatesSenior💰 $95,000 - $193,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Paid Media planning and buying, with a strong focus on budget management, performance measurement, and compliance with pharmaceutical advertising requirements. Capable of collaborating across teams to drive integrated Digital Marketing strategies and evaluate media performance against business impacts.

Highest-signal resume keywords

Paid Media PlanningMedia Investment ManagementPharmaceutical Advertising RequirementsBudget PacingCross-Channel Media Integration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MeasurementMedia Agency EvaluationBudget MonitoringData AnalysisReport Writing

Soft Skills

CommunicationProblem SolvingPresentation SkillsStakeholder Coordination

Industry Keywords

Digital MarketingHCP Media AudiencesComplianceBest PracticesEmerging Media Channels

About the role

Key responsibilities & impact

Lead Paid Media capability across the US portfolio, providing senior expertise, investment accountability, and guidance for integrated Digital Marketing strategies
Partner with Digital Marketing Strategy leads to represent brand objectives, priority audiences, customer journeys, and business needs in Paid Media plans
Set expectations with the Media AOR and hold the agency accountable for quality, performance, innovation, and delivery
Oversee Paid Media investments, including budget allocation, pacing, and portfolio-level efficiency
Establish and maintain Paid Media standards, benchmarks, and best practices across brands and campaigns
Evaluate emerging media channels, partners, capabilities, and approaches; advise Digital Marketing and Brand teams on opportunities
Partner with stakeholders to correlate media performance with business impacts and customer insights
Collaborate with Policy/Government Affairs, Legal/Compliance, and Brand teams to ensure compliant media innovation
Build Paid Media capability within the Digital Marketing organization through education and cross-portfolio learning
Collaborate with Digital Marketing Strategy leads, agency partners, and cross-functional teams
Potentially supervise direct reports, evaluated on an individual basis

Requirements

What you’ll need

Minimum of a bachelor's degree (or equivalent) and 2-4 years of experience; a combination of experience and/or education will be taken into consideration
Knowledge of paid media planning and buying; media investment management, budget pacing, and performance measurement
Knowledge of HCP and consumer media audiences
Knowledge of pharmaceutical advertising requirements
Knowledge of agency operations and cross-channel media integration
Ability to evaluate and challenge media agency recommendations; monitor budgets, pacing, and campaign performance; translate media insights into actionable recommendations; coordinate cross-functional stakeholders; and establish consistent processes and benchmarks
Ability to read and interpret complex business and/or technical documents
Ability to write comprehensive reports and detailed business correspondence
Ability to work with managers or directors and communicate ambiguous concepts
Ability to present to groups across the organization
Ability to perform computations such as percentages, ratios, and rates
Ability to solve problems with complex variables through non-standardized solutions requiring independent judgment and analysis
Ability to draw inferences and use deductive reasoning with no prescribed procedures to solve complex problems
Proficiency in speaking, comprehending, reading and writing English is required
Periodic travel is required

Benefits

Comp & perks

Competitive salaries
Benefits
Inclusive environment