Senior Manager, Web Optimization, Search Strategy

VIAVI Solutions

. Lead website optimization, organic search performance, Generative Engine Optimization (GEO), technical SEO, and conversational search initiatives .

Posted 10/28/2026full-timeChandler • Arizona • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading enterprise SEO strategies, including Generative Engine Optimization and technical SEO, while effectively collaborating with cross-functional teams to enhance website performance and content discoverability. Proficient in analyzing search performance metrics and optimizing website content for B2B audiences.

Highest-signal resume keywords

Enterprise SEO StrategyGenerative Engine OptimizationTechnical SEOGoogle AnalyticsContent Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOGEOKeyword ResearchContent StrategyStructured DataSchema MarkupWebsite OptimizationDigital MarketingWeb StrategyContent Performance Analysis

Soft Skills

Analytical SkillsProject ManagementStakeholder CommunicationCollaborationWriting Skills

Tools & Technologies

Google Search ConsoleSEMrushWebsite Engagement TechnologiesChatGPTGeminiClaude

Industry Keywords

B2B TechnologyDigital MeasurementPrivacy ConsiderationsContent DiscoverabilityUser Behavior Analysis

About the role

Key responsibilities & impact

Lead website optimization, organic search performance, Generative Engine Optimization (GEO), technical SEO, and conversational search initiatives
Serve as the marketing lead for website optimization, search visibility, content discoverability, and website engagement technologies
Partner with the Web Team on new pages, product launches, acquisitions, content migrations, and ongoing updates
Collaborate with Product Marketing, regional marketing, business units, IT, and content owners to keep website content accurate, current, and optimized
Translate business needs into recommendations for web content, search performance, structured data, and website engagement
Ensure major website changes are reflected in SEO, GEO, schema, analytics, and website chat content
Own and execute the enterprise SEO strategy across global web properties
Conduct keyword research, search-intent analysis, competitive review, and content gap analysis
Write, edit, and optimize copy for product, solution, landing, campaign, FAQ, metadata, title, and description pages
Develop content briefs, keyword guidance, and on-page optimization recommendations
Monitor organic search, AI referral, website, SEO, and GEO performance and recommend improvements
Own the GEO strategy and roadmap, including visibility across ChatGPT, Gemini, AI Overviews, Claude, and emerging platforms
Lead technical SEO and structured-data strategy, including schema opportunities and standards
Own content, testing, and ongoing optimization of website chat and conversational search experiences
Analyze website engagement, content performance, downloads, referral sources, user behavior, and user journeys
Provide stakeholders and leadership with findings, recommendations, and quarterly performance insights
Explain measurement limitations caused by consent, privacy, tracking, or platform changes

Requirements

What you’ll need

Bachelor’s degree in Marketing, Communications, Business, Technology, or a related discipline
8+ years of experience in SEO, GEO, website optimization, web strategy, digital marketing, or a related field
Demonstrated expertise in Generative Engine Optimization, including AI search visibility, content optimization, and measurement approaches
Extensive experience developing and executing enterprise SEO strategies
Proven experience writing and optimizing website copy for technical products, solutions, or B2B audiences
Strong knowledge of technical SEO, structured data, schema markup, keyword research, content strategy, and website architecture
Experience working closely with web development teams, product marketers, technical subject matter experts, and content owners
Hands-on experience with Google Analytics, Google Search Console, SEMrush, or comparable platforms
Experience managing or optimizing website chat or conversational search content
Strong writing, analytical, project management, and stakeholder communication skills
Ability to work effectively across global marketing, web, technical, and business teams
Preferred: experience in a global B2B technology or similarly complex technical environment
Preferred: experience optimizing technical product and solution content for specialized audiences
Preferred: experience implementing structured content, FAQ, and schema programs at scale
Preferred: familiarity with privacy, consent, and digital measurement considerations for global websites

Benefits

Comp & perks

Equal opportunity and affirmative action employer
Full-time employment