Content Strategist, Paid Ads

Vibe.co

. Bring paid ad content production in-house, including copy, static concepts, short video scripts, and variants .

Posted 11/11/2026full-timeNew York City • New York • United StatesSeniorLead💰 $95,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in producing high-volume paid ad creatives while maintaining brand accuracy and performance metrics. Proficient in leveraging AI-supported workflows and analyzing ad platform data to optimize creative strategies.

Highest-signal resume keywords

Performance Creative ProductionAd CopywritingAI Workflow DevelopmentCreative Performance MetricsAd Platform Data Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Ad Creative ProductionHook WritingTesting Results AnalysisContent Workflow DevelopmentCreative Format Development

Soft Skills

Creative JudgmentCollaborationCommunication

Tools & Technologies

LinkedIn Campaign ManagerMeta Ads ManagerFigmaPremiereCapCut

Industry Keywords

B2B SaaSAd TechCTVPerformance Creative Agency

About the role

Key responsibilities & impact

Bring paid ad content production in-house, including copy, static concepts, short video scripts, and variants
Scale production to 200–300 new creatives weekly while maintaining quality
Maintain a launch and testing calendar
Decide which angles, hooks, offers, and formats to test by audience and channel
Review weekly results with the paid media team and develop subsequent creative rounds
Retire fatigued ads
Build AI-supported workflows using Claude and creative tools to generate on-brand variants
Maintain brand accuracy and decide what to automate versus keep human
Brief designers, the creative agency, and video/podcast leads on ad-ready assets
Partner with product marketing so launches have paid creative ready on day one
Own creative performance metrics including click-through rate, cost per signup, and paid pipeline

Requirements

What you’ll need

7+ years in performance creative, paid social content, or ad copywriting
Experience producing ad creative at volume, including hundreds of assets a week
Ability to demonstrate testing results with numbers
Strong creative performance judgment and sharp hook writing
Deep bank of references across brands and categories
Ability to develop new formats, angles, and testing approaches
Experience building content workflows with AI, with specific examples
Comfortable with ad platform data such as LinkedIn Campaign Manager and Meta Ads Manager
Nice to have: B2B SaaS, ad tech, or CTV experience
Nice to have: design or video editing skills in Figma, Premiere, or CapCut
Nice to have: experience at a performance creative agency

Benefits

Comp & perks

Variable pay based on real Vibe business goals
Hybrid flexibility with team attendance in NYC's Flatiron District 3x a week
Comprehensive medical, dental, and vision insurance
401(k) with matching
Unlimited PTO
Paid parental leave for all parents
Annual company offsite