Head of Live Sports

Vibe.co

. Build senior relationships with networks, streamers, and leagues holding live sports rights .

Posted 10/8/2026full-timeNew York City • New York • United StatesLead💰 $132,000 - $264,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in live sports ad sales and partnerships, with a strong focus on revenue ownership, negotiation of inventory deals, and team leadership. Proficient in managing live sports P&L and ensuring compliance with advertising regulations.

Highest-signal resume keywords

Live Sports Ad SalesRevenue OwnershipNegotiation of Inventory DealsTeam LeadershipVPPA Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Negotiating Sponsorship DealsPackaging Live InventoryAd Break SchedulingPricing StrategyRevenue Margin Tracking

Soft Skills

Relationship BuildingCross-Functional CollaborationProblem Solving

Tools & Technologies

Self-Serve PlatformsPerformance Advertising

Industry Keywords

Sports MediaProgrammatic SupplyDirect DealsPG DealsPMP Deals

Tech Stack

Tools & technologies

PMP

About the role

Key responsibilities & impact

Build senior relationships with networks, streamers, and leagues holding live sports rights
Negotiate inventory commitments, rates, minimums, and makegoods across direct, PG, and PMP deals
Define sponsorship units and category rules for partner deals
Plan the partner roadmap across the sports calendar, from regular season to tentpole events
Own the live sports P&L and targets for revenue, margin, partners, and campaigns
Build the live sports rate card from partner cost to sell-side price
Track margin by partner, event, and season to determine growth opportunities
Hire a team covering partnerships, pricing, and deal operations
Define platform needs for live sports, including ad break scheduling and blackout rules
Represent partner approval flows, creative rules, and reporting limits to product teams
Ensure deals comply with the VPPA, using aggregate-only reporting and no identifier-based measurement
Package live inventory around the sports calendar for the sales team
Translate advertiser demand into partner priorities
Run campaigns from signed deal through game-day delivery, including makegoods
Report to the CTO and co-founder

Requirements

What you’ll need

12+ years in sports media, with senior experience in live sports ad sales, sports partnerships, or programmatic supply
Experience negotiating live sports inventory or sponsorship deals with senior counterparts
Experience owning the revenue number
Fluency in PG, PMP, and direct deals
Knowledge of how live inventory is packaged and priced
Experience hiring and leading a team
Experience working across product, engineering, sales, and legal to turn open problems into plans
Working knowledge of privacy limits in content-level advertising, including the VPPA
Experience with self-serve platforms or performance advertisers is a nice-to-have

Benefits

Comp & perks

Variable pay based on real Vibe business goals
Comprehensive medical, dental, and vision insurance
401(k) with matching
Flex PTO
Hybrid work with flexibility; Flatiron office workspace
Paid parental leave for all parents
Annual team offsite
Relocation support to New York City for great candidates