Marketing Media Manager, OOH – Linear TV

Vibe.co

. Plan and buy Vibe’s out-of-home program across five markets, with an always-on New York presence and industry-moment bursts .

Posted 11/11/2026full-timeNew York City • New York • United StatesSeniorLead💰 $95,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in media planning and buying, particularly in out-of-home and linear TV strategies, with a strong focus on budget management and performance measurement. Proven ability to negotiate contracts, integrate campaigns, and connect media placements to broader marketing objectives.

Highest-signal resume keywords

Media Planning And BuyingOut-Of-Home AdvertisingLinear TV BuyingBudget ManagementNegotiation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media MeasurementCampaign Performance AnalysisContract NegotiationBudget TrackingCreative Specifications

Soft Skills

Strong Negotiation SkillsAnalytical ThinkingCommunication Skills

Tools & Technologies

Claude

Industry Keywords

B2B Brand AdvertisingCTVAd TechAccount-Based Marketing

About the role

Key responsibilities & impact

Plan and buy Vibe’s out-of-home program across five markets, with an always-on New York presence and industry-moment bursts
Negotiate directly with operators and media partners, using agencies selectively
Own the full lifecycle of every flight, including contracts, creative specifications, production deadlines, installation, proof of performance, and invoicing
Reallocate spend mid-year when placements underperform or opportunities arise
Define Vibe’s first linear TV strategy across networks, dayparts, and relevant moments
Select buying models and partners and run initial linear TV campaigns
Integrate linear and streaming TV campaigns
Own measurement for both channels, including brand lift, branded search, organic traffic, and target-account pipeline
Connect placements to the events roadmap and ecommerce brands targeted by Sales
Report results to marketing and leadership and recommend what to cut
Track budget pacing, flights, and contracts to the dollar using tools built with Claude
Decide what gets renewed or discontinued based on outcomes

Requirements

What you’ll need

8+ years in media planning and buying, at an agency, in-house, or both
Owned OOH budgets in the seven- to eight-figure range
Knowledge of how operators price, package, and negotiate
Hands-on linear TV buying experience, or a clear point of view on how to build it
Strong negotiation skills and ability to read contracts before signing
Ability to measure media purchases and show past campaign results in numbers
Ability to build with AI independently, with specific examples of impact
B2B brand advertising experience (nice to have)
CTV or ad tech experience (nice to have)
Experience tying media to events and account-based marketing (nice to have)

Benefits

Comp & perks

Variable pay — Based on real Vibe business goals.
Hybrid flexibility — We're in NYC's Flatiron District and our team is in 3x a week!
Full health coverage — Comprehensive medical, dental, and vision insurance.
401(k) with matching — We invest in your future, not just your output.
Unlimited PTO — Take the time you need. We measure results, not hours.
Parental leave — Paid leave for all parents.
Annual offsite — The whole team, once a year, somewhere worth the trip.