Growth and Media Analyst

Vibra

. Plan and monitor Growth, User Acquisition, and Performance strategies, primarily for mobile applications .

Posted 9/30/2026full-timeRio de Janeiro • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Growth Marketing and User Acquisition strategies for mobile applications, utilizing strong analytical skills to monitor performance metrics and optimize digital media channels. Proficient in collaborating with cross-functional teams to enhance user journeys and drive customer retention.

Highest-signal resume keywords

Growth MarketingUser AcquisitionMeta Ads ManagementData AnalysisPerformance Metrics

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Growth Strategy PlanningPerformance MarketingDigital MarketingFunnel OptimizationA/B TestingKPI InterpretationCustomer AcquisitionData ScienceStatistical AnalysisUser Behavior Analysis

Soft Skills

Excellent CommunicationCollaborationProactive ManagementOrganizational SkillsAutonomy

Tools & Technologies

AppsFlyerFirebaseGA4LookerGoogle AdsMeta AdsAd NetworksDSPs

Industry Keywords

Customer AcquisitionGrowth TestsPerformance MetricsChurn MetricsLTVROASCPICACConversion Rate

Tech Stack

Tools & technologies

Firebase

About the role

Key responsibilities & impact

Plan and monitor Growth, User Acquisition, and Performance strategies, primarily for mobile applications
Manage and optimize Meta, Google, Apple Search Ads, ad networks, and DSPs
Monitor CAC, CPA, CPI, conversion, LTV, ROAS/ROI, and churn metrics
Identify funnel bottlenecks and opportunities, and propose action plans
Design and monitor Growth tests, pilots, and experiments
Collaborate with Product and Technology teams to improve app journeys and events
Ensure the quality of measurement and attribution using AppsFlyer, Firebase, GA4, and Looker
Analyze user behavior and identify retention and re-engagement opportunities
Manage and monitor agencies, platforms, and partners
Consolidate results, generate insights, and present recommendations to the business

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Business Administration, Engineering, Economics, Statistics, Data Science, Information Systems, or related fields
Experience in Growth Marketing, Performance Marketing, User Acquisition, or Digital Marketing, with a focus on customer acquisition and growth
Experience managing and optimizing digital media channels, especially Meta Ads, Google Ads, and user acquisition platforms for mobile applications
Strong analytical skills and experience interpreting data, performance metrics, and business KPIs
Experience leading tests, experiments, and optimization initiatives
Excellent communication skills and the ability to collaborate effectively with different teams and stakeholders
Hands-on, organized, and proactive profile, with the autonomy to manage priorities and deliver results in dynamic environments

Benefits

Comp & perks

Medical and dental insurance
Supplementary pension plan
180-day maternity leave
20 consecutive days of paternity leave
Well-being platform with activities focused on physical and mental health
Educational benefits for children from daycare through high school, including reimbursement of school expenses
Learning platform with more than 200 course options
Internal recruitment and support for internal mobility