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About the role
Key responsibilities & impact- Design the 360° execution strategy and plan for channels and audiences
- Structure marketing tools and touchpoints for each audience
- Translate brand and portfolio strategy into actionable plans
- Lead strategic discussions with Category, Sales, Pricing, Communications, PR, Media, and Events teams
- Represent the execution perspective in portfolio, pricing, and communications decisions
- Manage channel Opex and monitor budget execution
- Prioritize investments across offers, incentives, events, and agencies
- Design offers, promotions, and bundles, and build the promotional calendar
- Lead national and regional execution by defining guidelines and ensuring adoption
- Monitor execution, coverage, volume, activated points of sale, conversion, and product mix KPIs
- Evaluate incentive campaigns, offers, and promotions and develop action plans
- Consolidate and report performance to Marketing leadership
- Monitor competitors’ prices, launches, and campaigns, and conduct market visits
- Lead partner Trade Marketing and Sales Promoter agencies
- Lead, develop, and engage the team; set priorities; provide feedback; and create development plans
Requirements
What you’ll need- Bachelor’s degree in Business Administration, Marketing, Engineering, Advertising, or a related field
- 5+ years of experience in strategy, 360° marketing execution plans, and trade marketing preferred
- Previous team leadership experience
- Experience in consumer goods and retail companies preferred
- Experience managing outsourced sales forces and/or trade marketing agencies
- Advanced Excel
- PowerPoint
- Use of Artificial Intelligence tools to improve productivity
- Ownership mindset, accountability, and proactivity
- Ability to turn market data, execution KPIs, and field observations into strategic direction
- Strong relationship-building, communication, and negotiation skills with diverse audiences
- Ability to influence and coordinate with internal teams and partners
Benefits
Comp & perks- Health and Dental Insurance – Bradesco – extended to dependents
- PAE – Financial assistance for employees with dependent children and/or stepchildren with intellectual disabilities
- Pharmacy Benefit – Discounts of up to 85%
- Supplemental Pension Plan – FlexPrev Plan, ranging from 1% to 11% depending on salary
- Life Insurance – coverage for all employees from their hire date, with no employee contribution
- Extended Leave – Maternity leave totaling 180 days and paternity leave totaling 20 days
- Meal and/or Food Voucher – Caju Benefícios
- Educational Assistance – For dependents through high school
- TotalPass
- Solar Subscription – Opportunity to receive a special discount on electricity bills by enrolling in a distributed-generation plan
- Corporate Smiles Club – Discounts of up to 50% on plans to help you plan your trips; also available to spouses and children aged 18+
- Length-of-Service Bonus – Salary supplement paid during vacation, based on tenure
- Learning Platform with more than 200 course options
- Internal Recruitment – Encouraging internal mobility