Principal Product Manager, Member Experience

Vida Health

. Own the vision and strategy for Vida's member experience and connect it to Vida 2.0.

Posted 9/30/2026full-timeRemote • United StatesLead💰 $200,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product management with a focus on consumer or patient-facing digital products, utilizing strong analytical skills and experience in driving engagement, retention, and activation metrics. Proficient in leading cross-functional teams and translating complex data into actionable product strategies.

Highest-signal resume keywords

Product Management ExperienceSQL ProficiencyA/B Experiment DesignConsumer Digital Product OwnershipHealthcare Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Lifecycle ManagementData AnalysisEngagement MetricsRetention StrategiesActivation MetricsPersonalizationRecommendation SystemsAI/ML Product FeaturesBehavioral Design FrameworksMobile App Development

Soft Skills

Exceptional CommunicationStorytellingEmpathy for MembersInfluencing Without AuthorityCollaboration

Tools & Technologies

LookerPostHogAmplitudeSQLReact Native

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Digital HealthB2B2C ProductsUser ResearchMarket AnalysisClinical Workflows

Tech Stack

Tools & technologies

ReactReact NativeSQL

About the role

Key responsibilities & impact

Own the vision and strategy for Vida's member experience and connect it to Vida 2.0.
Shape prioritization and make tradeoffs between near-term improvements and next-generation investments.
Set member experience OKRs and focus on measurable outcomes.
Lead competitive and market analysis and turn findings into product direction.
Own the member experience backlog and roadmap from prioritization through measurement.
Improve the core product, including home screen, logging, goal setting, content, and care team interactions.
Own bug triage and maintain a reliable, fast product.
Collaborate with Engineering and Design on delivery, velocity, and technical tradeoffs.
Translate client requests and stakeholder input into well-scoped product work.
Lead cross-functional launches with Clinical, supporting care delivery, medication management, and coaching workflows.
Own engagement, retention, churn, activation, and NPS metrics.
Analyze product data using SQL, Looker, and PostHog.
Build and maintain member experience dashboards and establish a data review cadence.
Design, run, and interpret A/B, personalization, and intervention experiments.
Define success metrics, size opportunities, and identify the most important member journey problems.
Plan and conduct user research, including moderated testing, concept validation, and prototype testing.
Synthesize behavioral data, research, clinical input, client needs, and competitive analysis.
Build empathy for members through storytelling and advocacy.
Drive alignment with senior stakeholders across Clinical, Customer Success, Marketing, and executive teams.
Coordinate with Client and Provider product groups and Marketing on enrollment, re-engagement, and lifecycle messaging.
Set product quality standards and raise the craft of surrounding product managers.

Requirements

What you’ll need

Bachelor's degree at a minimum.
10+ years of product management experience, including 5+ years owning consumer or patient-facing digital products.
Proven record of measurably improving engagement, retention, or activation at scale, both through what you shipped and through the strategy you set.
Strong hands-on analytics skills, including writing SQL and fluency in product analytics tools such as Looker, PostHog, Amplitude, or similar.
Knowledge of advanced experiment design and analysis.
Experience owning a product's whole lifecycle, from discovery and scoping through shipping, measuring, and iterating, while setting its long-term direction.
Experience influencing executive and company-level decisions without formal authority.
Experience with personalization, recommendation systems, or AI/ML-powered product features.
Exceptional writing and communication skills for explaining complex strategy and data to executives, clinicians, engineers, and clients.
Comfort working in a fast-moving, ambiguous environment where you define the problem and solve it.
Healthcare or digital health experience preferred.
Familiarity with behavioral design frameworks preferred.
B2B2C product background preferred.
Experience with React Native or mobile app development workflows preferred.